Cost of losing trust exceeds the benefits of gaining it

Trust has become one of the most important factors for businesses to stay in the [...]

The 7 most crucial ecommerce metrics you should be tracking right now

There’s an ocean of data available to ecommerce store owners. The number of sales by day, [...]

How to win over beauty consumers in the shifting post-pandemic retail landscape

Major brands including Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics have exclusively shared [...]

These two factors most influence social media brand perception

According to a survey of more than 1,000 U.S. consumers from unified customer experience platform [...]

Mobile payments app revenue and usage statistics 2022

Mobile payments are used by more than two billion people globally, with millions more coming [...]

Google introduces new search labels for coupons & promos

Google is updating shopping search results with new labels highlighting coupons and promotions and the [...]

4 Ways to increase customer engagement post-holiday

Historically, businesses tend to see a  slump in sales  in the months immediately after the [...]

5 Ideas to make your ecommerce business more sustainable

What’s better for the environment: buying online or in-store? Well, it depends. One truck delivering [...]

Returns ‘worst’ part of shopping experience

Customers often find returning items difficult. American shoppers are not happy with the returns process. Nearly six [...]

How content marketing reinforces customer retention strategy

Having a balanced business model is the end all be all for every company. A [...]

Do you know what holistic search is?

About  27% of all website traffic comes from paid search and 53% comes from organic search, [...]

4 Ways your ecommerce checkout is hurting your business

Does your checkout need a checkup? For nearly all eCommerce businesses, the answer is an [...]

Chatbot vs Live Chat: What’s the difference?

Implementing a chat widget is a way to increase your order value by 60%. Without [...]

5 Steps to fuel online growth with conversion rate optimization

Conversion rate optimization (CRO) is the process of increasing the percentage of landing page visitors [...]

The state of european checkouts

94% of the top European eCommerce businesses we analysed had at least five basic errors [...]

Amazon rolls out TikTok-like shopping feature

Taking a bet on social commerce, Amazon announced that it is rolling out a new [...]

ReCommerce Marketplaces are growing 20 times faster than the broader retail market

eBay, TOP100 winner “Sustainable Marketplaces operating in Europe” is, in terms of reCommerce, the largest [...]

10 Best practices to increase conversions on checkout pages

If customers have made it to your checkout page, you must be doing something right—right? [...]

Zara now charges for some returns. Will other retailers follow?

In some regions, customers pay a fee to return online purchases to third-party drop-off points. It [...]

Sizing issues often cause of returns

The large amount of returns in ecommerce is a cause of worries for many online [...]

Instagram strongholds influencer marketing despite growing competition

Instagram this year will maintain its spot as the No.1 platform for influencer marketing amid [...]

How to write a great eCommerce return policy

The perfect ecommerce return policy strikes a delicate balance between customer centricity and strong business [...]

Twitter releases Product Drops feature to let shoppers track new merchandise

Picture this: Your favorite brand announces that it’s dropping a new collection in a few [...]

7 Strategies for integrating SMS marketing in social media campaigns

Most brands run their marketing campaigns on different channels in silos. But today, customers interact [...]

Beyond responsive design: How to optimize your website for mobile users

Mobile optimization is the process of designing and developing your website and its content to [...]

How merchant aggregators orchestrate a better customer experience

If you’ve ever bought an airline ticket, subscribed to a digital magazine, or booked a [...]

What makes for a successful loyalty scheme?

Which retailer loyalty programs are seeing success and why? Nikki Gilliland looks at several examples [...]

Consumer insights in marketing: unveil the hidden motives of your customers

The main intrigue of marketing is that buyers do not always behave as expected. Brands [...]

Best practices for designing surveys

We recently launched Intercom Surveys, a game-changing new feature that will revolutionize how you gather [...]

The 5-step guide on collaborations with influencers

People are naturally used to following somebody, looking up to those who are more successful [...]

32 Predictions for social media marketing in 2023

We’re nearing the end of yet another year, and what a chaotic 12 months it’s [...]

30 Essential Facebook statistics you need to know in 2022

From keeping updated with the average cost-per-click of Facebook ads, to understanding the varying demographics [...]

What is sponcon, and should your brand be doing it?

Here’s everything you need to know about sponcon, from tips on working with content creators [...]

21 Essential Snapchat statistics you need to know in 2022

Launched in 2011, Snapchat has since become one of the most popular social media apps [...]

What good is a retail metaverse if nobody can use it?

The metaverse has captivated notable brands and technology innovators alike because it provides abundant opportunities [...]

Delivering exceptional omnichannel customer experiences

Changing demands in the retail environment have created all-new operational challenges, as retailers strive to [...]

European Compendium dedicated to the Cross-Border E-Commerce model in the “NEXT new normal” across Europe

Cross-Border Commerce Europe launches the second edition of a European Compendium dedicated to the Cross-Border [...]

How consumers are tackling the 2022 holiday shopping season

Consumers and retailers alike are prepping for the holiday season. And this holiday season, retailers [...]

Acquisition marketing: What it is and all you need to know

What business will say “no” to more paying customers or clients?However, the hard truth about [...]

B2B search is the secret to growing online business sales

Solid B2B search can unlock actionable insights into your business and serve up recommendations for [...]

Holiday shopping habits unwrapped: What’s impacting consumer spending?

The holiday shopping season is upon us and retailers are keen to understand what will [...]

Who, what, why, and where? How to define your target audience

Making assumptions about who your customers are and what they’re looking for is extremely ineffective [...]

5 Strategies to optimize digital journeys for BOPIS customers

Spurred by COVID-19, Buy Online, Pick Up In-Store (BOPIS) models have been steadily rising in [...]

Are consumers more loyal to merchants or BNPL?

Buy now, pay later (BNPL) made up only about 2% of all global payments toward [...]

Contextual targeting: Everything you need to know about it

Targeting your audience based on their search terms is a cornerstone for SEO. This is [...]

How to create viral content on TikTok in 10 easy steps

Navigating TikTok might be confusing for new brands or creators. What may be trending on other [...]

How to write better customer surveys

Customer surveys provide an honest and direct source of feedback that you can use to [...]

The top 7 content marketing mistakes you need to stop doing today

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing [...]

Reduce packaging to save shipping costs

Reducing shipping costs is one of the most effective ways to increase profit margins for [...]

What is a money page, and how do you optimize one?

The most valuable pages of your website are going to be called your “money pages.” [...]

2022 Holiday and festive season commerce trends: 5 Predictions

While the last few years have brought on more than a few challenges, they’ve also [...]

The most important social media marketing metrics to track

For every marketing goal, you need a metric that helps to gauge whether or not [...]

Omnichannel retail marketing: Consumer demands then & now

Only 15 years ago, the average consumer used two touch points when purchasing an item. That [...]

4 Tips to prepare for e-commerce peak season

Every year, e-commerce retailers are faced with a new set of challenges during the peak [...]

New retail research ahead of holiday season

For retailers in the digital age, the holiday preparations begin months before snow blankets large [...]

How to delete Google reviews (and when you should)

Unfortunately, not all Google reviews are glowing. But when should you delete bad reviews and [...]

9 Highly effective ways to get client referrals

So you’ve put your money into building the best possible advertising campaigns. And you’re attracting [...]

Black Friday 2022: Useful facts & tips for ecommerce sellers

It has always been considered one of the most relevant ecommerce opportunities during the year [...]

7 Reasons why marketing emails fail

Underperforming marketing emails are often an indicator of overall program deterioration. Reductions in clicks, conversions, [...]

4 Ways to identify B2B influencers in 2022

B2B influencer marketing is a game-changer for enterprise brands. By partnering with influential thought leaders [...]

Why retailers need a mix of digital and in-person appeal to win this holiday season

It’s the most wonderful time of year for consumers and retailers alike. Many Americans are [...]

Shoppers want friction-free, one click payment on all channels

Sky-high expectations of online payment processes sees as many as 88% of UK shoppers abandon [...]

A customer experience guide to chatbots

Chatbots are everywhere. They are taking customer experience by storm, as every website with a [...]

The next-gen tech driving today’s digital customer experience

In a world of struggling supply chains and pandemic fatigue, providing an unparalleled digital customer [...]

What you need to know about securing your ecommerce site

Ecommerce sites will always be a hot target for cyberattacks. For would-be thieves, they are [...]

2022 Black Friday ecommerce guide

An estimated $209.7 billion is up for grabs during the 2022 holiday season (November 1 [...]

To build customer loyalty, focus on getting back to the basics of last-mile delivery

As last-mile delivery services have expanded, so too have the demands and priorities of consumers. [...]

How to win at B2B influencer marketing

It’s not surprising to see that influencer marketing is gaining traction with business-to-business (B2B) marketers. [...]

How to make the most of the cancellation journey

Customers canceling subscriptions are among the lesser desired situations for any subscription business. Contrary to [...]

eCommerce email marketing: 18 Must have emails

Your customer’s email address is an elixir to help your eCommerce business succeed. With the [...]

Top 5 TikTok creative best practices

Getting started on a new platform like TikTok can be a little intimidating – especially [...]

Brands losing a record $29 for each new customer acquired

In 2013 merchants lost on average $9 for every new customer acquired, but today merchants [...]

Start attracting audiences with content marketing

Advertisements are pricey. While they are a “necessary evil” for any marketing strategy, ads can [...]

How to reach younger generations with TikTok tracking

TikTok is the most downloaded app, with over 1 billion users globally. These astonishing figures [...]

5 Facts about millennials that definitely don’t apply to gen Z

Millennials and Generation Z are often spoken about as though they’re the same generation, but [...]

How the TikTok algorithm works

TikTok has completely changed the game for social media marketers, and there is still much [...]

How to advertise on Google Maps

There’s no doubt that at some point in your life you’ve used Google Maps to [...]

Amazon SEO: A comprehensive guide for sellers

How can sellers stand out among the competition on Amazon? Find out in this comprehensive [...]

Influencer marketing for ecommerce vs. retail

It’s no surprise that e-commerce has rapidly grown as a result of the COVID-19 pandemic [...]

2022 Email strategy report

The digital space has grown rapidly in the last two years as people moved to [...]

How B2B companies should think about social media strategy

Social media can be extremely useful for B2B brands but it is often overlooked. Despite [...]

Black Friday marketing strategies 2022

88 million Americans shopped online for Black Friday in 2021, with sales reaching $8.9 billion—a [...]

The best time to post on Instagram in 2022

When is the best time to post on Instagram is an age-old question without a [...]

CX: State of customer behaviour 2022

“When we released our first annual  State of Consumer Behavior report in January 2020, we [...]

CRO: 5 Conversion rate optimization strategies for fashion brands

When global luxury retailer Badgley Mischka underwent an ecommerce transformation two years ago, many clothing [...]

8 Game-changing SEO trends for small businesses in 2022

Whether it’s focusing on optimizing your website for mobile-friendliness or understanding SEO performance, the latest [...]

Abandoned cart email guide for eCommerce

The idea that 70% of online consumers engage with your site to the point where [...]

Understand online shoppers to accelerate your growth in ecommerce

With ecommerce growth projected to continue, insights from eCommerce ON, a global study of over [...]

What are alternative payment methods and why do they matter?

‘Alternative’ generally means unconventional or outside the mainstream. It’s something niche, specialist or with a [...]

How to display price discounts on the product page: Avoid these 4 pitfalls

Baymard’s large-scale Product Page testing shows that the product price is one of the most [...]

Advertising trends from top DTC brands in 2022

Leading direct-to-consumer brands in 2022 invest in advertising at the beginning and end of the [...]

Uncovering the hidden trends shaping ecommerce

New research shows how merchants must adapt to the changing nature of digital consumption. [...]

The ultimate guide to ecommerce holiday planning in 2022

Online spending will hit $910 billion this holiday season, up 11 percent year on year [...]

The Retailer’s Handbook: A guide for success in the new abnormal

In today’s uncertain economic climate, priorities are shifting. And retailers are adjusting their strategies to [...]

European Commission invites companies to join the Sustainable Consumption Pledge

To help all economic actors reach carbon neutrality by 2050, the European Commission calls for [...]

A creator’s guide to growth: How to get your content seen on Facebook

We’re launching a new three-part series to help you better understand the fundamentals of getting [...]

Email list building: 5 Tips to build a high-quality list

Imagine two exactly the same businesses. Same product, same marketing campaigns, just one thing is [...]

Why the current Q-commerce model isn’t sustainable

Quick commerce – or q-commerce for short – has been heralded as the next generation [...]

On-site search best practices for SEO & user experience

On-site search is more than a search box; it’s an important aspect of how visitors [...]

Resale report: Factors driving market growth

Online consignment company ThredUp has released results from its 10th annual 2022 Resale Report. The study [...]