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UNITED KINGDOM


UK Country Profile 🇬🇧


Population


65.8 MILLION


Currency


GBP


VAT


20%


Languages


Household net disposable income


€ 25.952


Median age


40.5 YEARS


British Economic profile 🇬🇧


GDP


€ 2.67 TRILLION


Annual GDP growth


1,8%


Payment method



Online profile 🇬🇧


Active internet population


Fixed broadband subscriptions

fixer broadband | United Kingdom UK 🇬🇧


Share of e-commerce in retail

share of ecommerce 5 | United Kingdom UK 🇬🇧


Share of goods in total retail

share of goods 1 | United Kingdom UK 🇬🇧


12.7 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour 🇬🇧


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 4 | United Kingdom UK 🇬🇧


Looked for early inspiration and made initial discoveries online

looked | United Kingdom UK 🇬🇧


Compared choices online

compared choices online 3 | United Kingdom UK 🇬🇧


Sought advice online

looked for early 1 | United Kingdom UK 🇬🇧


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product search by device 🇬🇧


Computer

computer 5 | United Kingdom UK 🇬🇧


Smartphone

tablet 3 | United Kingdom UK 🇬🇧


Tablet

tablet 1 | United Kingdom UK 🇬🇧


Other Internet-enabled device

didnt recall | United Kingdom UK 🇬🇧


Didn’t recall device type

didnt recall 2 | United Kingdom UK 🇬🇧


Country Dashboards



European Retail Partners for International Trade

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