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Back to country dashboards index
BELGIUM COUNTRY DASHBOARD
Country profile 🇧🇪
Population
11.4 MILLION
Currency
EUR
Languages
Household net disposable income
€27.590
Median age
41.4 YEARS
Economic profile 🇧🇪
GDP
€424.46 BILLION
Annual GDP growth
1,2%
Payment method
Belgian Online profile 🇧🇪
Active internet population
Fixed broadband subscriptions
Share of e-commerce in retail
Share of goods in total retail
6.1 million e-shoppers
Cross-border e-shoppers
Android & iOS usage
Purchase behaviour 🇧🇪
Prepared online for immediate offline purchase (e.g. searched for locations online)
Looked for early inspiration and made initial discoveries online
Compared choices online
Sought advice online
First exposure to a product via online research
First exposure to a product via advertising
Search engine use during purchase decision
Frequency of online purchases from abroad
Product research breakdown, by device 🇧🇪
Computer
Smartphone
Tablet
Other Internet-enabled device
Didn’t recall device type
