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BELGIUM


Country profile 🇧🇪


Population


11.4 MILLION


Currency


EUR


Languages


Household net disposable income


€27.590


Median age


41.4 YEARS


Economic profile 🇧🇪


GDP


€424.46 BILLION


Annual GDP growth


1,2%


Payment method



Belgian Online profile 🇧🇪


Active internet population


Fixed broadband subscriptions

fixed broadband subscription | Belgium 🇧🇪


Share of e-commerce in retail

share of ecommerce in retail | Belgium 🇧🇪


Share of goods in total retail

share of goods in total retail | Belgium 🇧🇪


6.1 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour 🇧🇪


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online | Belgium 🇧🇪


Looked for early inspiration and made initial discoveries online

looked for early | Belgium 🇧🇪


Compared choices online

compared choices | Belgium 🇧🇪


Sought advice online

sought advice online | Belgium 🇧🇪


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product research breakdown, by device 🇧🇪


Computer

computer | Belgium 🇧🇪


Smartphone

smartphones | Belgium 🇧🇪


Tablet

tablet | Belgium 🇧🇪


Other Internet-enabled device

other internet enabled device | Belgium 🇧🇪


Didn’t recall device type

other internet enabled device | Belgium 🇧🇪


Country Dashboards



European Retail Partners for International Trade


Country Dashboards | News about Belgium

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