Uniting the fragmented customer journey

With today’s fragmented customer journeys, there are many important components when looking to plug the gaps of customer experience so that they remain consistent regardless of channel. Today’s shopping journeys are all too often fragmented. Customers like the experience of physical stores but value the speed and convenience of online shopping on a laptop or mobile. They use social channels for inspiration, but instead of landing on the home page of an e-commerce site, their journey starts on a product page.