6 Steps to prioritize natural & paid search in a holistic search strategy

Learn how to develop a holistic search strategy with these six steps in ensuring you address all new paid search implications for organic search. The synergy between paid search (SEM) and natural or organic search (SEO) remains a popular topic due to the many benefits a business can experience from their synergies.
From leaning on organic results to offset paid search costs to using paid search targeting settings to tailoring results to distinct audiences, opportunities abound for organic and paid search synergy.