Why and how to do competitive benchmarking | YouScan

In today’s fast-paced world, business progress is impossible without competitive benchmarking, since you must always be aware of what others are doing. Keep reading to uncover the benefits and best practices of comparing your brand’s performance to the competition.
Talking about marketing, competitive benchmarking is the process of comparing your company’s primary business metrics to those of competitors. It is generally more about numbers and specific metrics, but the true value is in the conclusions and following data-driven decisions.