How retailers are preparing to meet consumers in the Metaverse

It may sound futuristic and ahead of its time, but the metaverse is set to transform the way we connect, discover, shop and buy. In fact, the advent of shared virtual spaces could be as significant for commerce as the rise of social media was over a decade ago.
It’s true that some retailers and consumer brands are still unsure exactly what the metaverse means for their businesses — and are struggling to see the commercial viability. But it’s important to understand that the metaverse is a continuum of different digital experiences, not all of which are far-fetched or need expensive virtual reality (VR) tech.