What is shoppable content? Benefits, formats and brand examples

For years, consumers have had the option of buying in stores, online, via mobile [...]

Golden rules of e-commerce in 2022

Across the world, e-commerce is booming, which means there has never been a better [...]

Afterpay unveils BNPL subscription offering for US customers

“Buy now, pay later” company Afterpay announced Wednesday that it was going after the [...]

Gen Zers relied on buy now, pay later during the holidays. It’s time to pay up.

What may be a beneficial feature to retailers poses risks to young consumers who’ve [...]

Cross-Border Commerce Europe launches its 2021-22 Blue Paper summarizing the Green Supply Chain in European e-commerce

Cross-Border Commerce Europe launches its 2021-22 blue paper summarizing the Green Supply Chain in European [...]

14 Top reasons why Google isn’t indexing your site

Google won’t index your site? You’re not alone. There are many potential issues that [...]

Top 5 things customers love about social shopping

More than half of all luxury brands that use social shopping report better communication [...]

The Wharton School’s Barbara Kahn talks post-COVID retail trends

Today’s consumer expects a seamless integration between storefronts and the digital experience, which is [...]

Mobile app or mobile website — which one performs better?

Mobile sales traffic is growing at an unprecedented rate. In retail and e-commerce, the [...]

Checkout optimization: 5 Ways to minimize form fields in checkout

In our latest checkout usability study we’ve found that the average checkout contains 11.8 [...]

3 keys to strengthening customer experience

Even before the pandemic, retailers were eagerly experimenting with all the different ways they [...]

What is social proof & how to use it for ecommerce marketing

If you’ve ever bought a pair of jeans after seeing them on someone else [...]

A step by step guide to building a micro-influencer marketing strategy

What is a micro-influencer, and why should you choose to go this direction with [...]

Why are abandoned cart email subject lines important?

Many ecommerce marketers already know that sending abandoned cart emails to customers who add [...]

How to manage customer review data

Delta, Avery, Whirlpool, and Netgear are a few of the brands that use Reviewbox [...]

6 Companies transforming the new era of ecommerce

In the new pandemic-induced era of online shopping, both digitally native brands and traditional [...]

Facebook encourages shopping through its groups with new features

Gone are the days when shopping meant stacks of catalogs and infomercials. Today we [...]

What consumers expect in a post-pandemic world

If you needed customer support and the only option was to call them, would [...]

Best practice on how to deal with chargebacks

Keeping your whole company informed about the best practices will help prevent routine inquiries [...]

Improve the delivery experience with technology

In order to offer a customer experience on par with the big online marketplaces [...]

How to make the most of negative customer reviews

When marketers talk about reviews, they mainly refer to the good things people say [...]

A shoppable TV screen with YouTube

Whether kicking back with a movie or kicking their fitness routine into gear, more [...]

Everything you must know about ecommerce abandonment rates

There are few key performance indicators that everyone focuses on for an e-commerce store: [...]

Cart abandonment emails: Using psychological principles to influence customers’ decisions

Out of 100 people who add items to a cart, only 35 make a purchase. The [...]

10 Powerful behavioral segmentation methods to understand customer

Customer segmentation has always been important. But now that orchestrating journeys that reflect a [...]

What the Buy Now Pay Later trend means for retail and returns

Buy now pay later (BNPL) companies like Affirm, Afterpay, and Klarna have been quietly [...]

Why influencers are the secret sauce to successful social commerce

Social media platforms are undergoing a massive evolution. They are no longer solely the place [...]

How to achieve sustainable returns management

As online retail grows, so do global CO2 emissions generated by the manufacturing, ordering, [...]

The impact of Brexit on global ecommerce in 2021: what comes next?

The impact of Brexit on ecommerce and UK-EU trade in 2021 cannot go unnoticed: [...]

Instagram marketing for e-commerce brands

If you’re looking to develop an Instagram marketing strategy for your e-commerce brand, read [...]

The best abandoned cart email strategy to boost conversions

Your e-commerce site is your storefront, while the abandoned carts refer to the items [...]

Convenience, personalization, and digitization to define the in-store retail experience

Gaining the edge in retail is not as easy at it once was. Consumers [...]

Klarna launches browser extension opening up payment solutions to every online store

Klarna has launched a new browser extension which will enable consumers to use the [...]

4 New personas are changing how marketers reach and relate to customers

Microsoft Advertising has  detailed four new consumer personas that represent changes in how marketers reach [...]

Mastercard to allow any retailer on its network to accept bitcoin payment

Mastercard is making a move that could lead to wider usage of bitcoin and [...]

3 Proven customer retention strategies that drastically increase sales

This may not surprise you, but  it can be almost 7 times more cost effective [...]

eCommerce trends: 2022 outlook

Given ecommerce’s breakneck rate of change, brands need to constantly monitor the trends shaping [...]

How is Live Streaming transforming the customer shopping experience?

While live streaming is widely acclaimed for its revolutionary power in the entertainment industry, [...]

Shoppers most concerned about environment and drop brands that aren’t

Almost three quarters of consumers (73%) say that they often or sometimes go out [...]

Remove these distractions to lower cart abandons

Cart abandonment rates remain high. I’ve seen estimates in 2021 ranging from 50% to 80%, [...]

Tactics to stay ahead of the curve and boost efficiency with proactive support

For so many years, customer support was seen as a cost center – the [...]

eCommerce navigation UX – 13 common pitfalls & best practices

For this analysis we’ve summarized the 6,100+ “Homepage & Category” usability scores across 3 of [...]

10 Best progressive Web apps (PWAs) for e-commerce 2022

With consumer expectations at all time high, Progressive Web Apps (PWAs) is becoming the [...]

Definitive guide to ecommerce packaging: Eco-friendly packaging

Hey there, e-commerce business owner! You’ve got your amazing products designed and produced, you’ve [...]

Small business marketing on TikTok: The ultimate how-to guide

If you’re running a business and want to grow your audience, you’ve come to the [...]

The rise of the resale second-hand market in fashion

The EU fashion resale second-hand market is projected to double in the next five years [...]

Why mobile wallet is the ultimate weapon for BOPIS

Mobile wallets offer unique benefits for omnichannel shopping. Over the past year and a half, [...]

How shoppers are using social media

We’ve seen some tectonic shifts in shopper behavior over the past 20 years. From [...]

11 Metrics to track for mobile program success

We are now more than seven months into 2021 and it’s time to evaluate [...]

How to reduce the cost of e-commerce returns?

In February of this year, Doddle undertook its latest survey of more than 1,200 [...]

15 Local SEO mistakes and how to avoid them

Local search and maps drive traffic and leads — when done right. Watch for [...]

How to use PageRank for ecommerce websites

PageRank is a patent Google introduced, which used links to help determine websites rankings [...]

What is customer service?

The face of customer service has been reshaped by the pandemic. Research has shown [...]

First edition of a European Compendium dedicated to Cross-Border E-Commerce’s model in the “NEXT new normal” across Europe.

Cross-Border Commerce Europe launches the first edition of a European Compendium dedicated to Cross-Border E-Commerce’s [...]

10 Best practices to encourage customers to write reviews

10 Best Practices to Encourage Customers to Write Reviews juillet 22, 2021 by TurnTo How many [...]

Newsletters: Capitalizing on the intimacy of the inbox

When it comes to building direct relationships with readers, newsletters boast a superpower: intimacy. [...]

Netflix is cutting out the middleman by launching their own online store

As the biggest businesses in entertainment enter the streaming wars with vast back-catalogues of content, [...]

Shopify, Google expand partnership to make merchants more discoverable online

Shopify and Google are expanding their partnership to help Shopify merchants reach more customers [...]

Embracing the digital transformation of the path to purchase

The pandemic was a year of recalibration. Throughout 2020, companies reorganized their operations to [...]

How AI technology is helping drive the fitting process virtual experience

In 2020, Men’s Wearhouse set out to digitize the fitting process for customers and now, [...]

The state of video marketing in 2021: Statistics by platform and the latest industry trends

Competition between brands that utilize video marketing for promotion grows every year. Despite world [...]

What are the 3 trends shaping the future of smart packaging?

1. Wide adoption of QR Codes: With the rapid and wide adoption of QR technology [...]

The dark side of returns and refunds

A flexible return policy is key to e-commerce success, but it can also open [...]

7 Benefits of experiential marketing (examples & ideas)

Marketing strategies are the backbone of every successful business. Print media, email, and digital marketing [...]

SEO page title tags: How to know when Google changes yours

The world’s most popular search engine caused a stir in August when it published [...]

Google’s Mobile-First indexing: Everything we know (so far)

Have questions about mobile-first indexing? This article consolidates everything we know about Google’s mobile-first [...]

3 Trends in loyalty marketers need to be aware of

Consumer loyalty is ever evolving. Loyalty in 2021 requires marketers to not only provide [...]

Comprehensive guide to Facebook advertising formats

Between so many design, text and technical requirements, it can get pretty confusing how [...]

How do you know your China market research is working?

China’s luxury market is continually growing and evolving, so making sure your market research [...]

24 Direct mail statistics to write home about – 2022 edition

Social media, email, search engine optimization, print advertising, trade shows, conferences… There are so [...]

What is a good bounce rate for a landing page?

Bounce rate is a metric that many marketers worry about—and with good reason. Bounce [...]

What’s the right customer experience for your brand?

Sometimes, it seems the answer is companies that deliver hassle-free encounters. (Think Amazon, where [...]

5 ‘Tiny noticeable things’ guaranteed to build customer loyalty

If you’re looking to build customer loyalty, there’s no simpler nor effective way of [...]

Putting the ‘human’ into payments

While it’s easy to get lost in the operational and technical side of a [...]

How to navigate the fast-changing digital marketing landscape

The rising popularity of social shopping and transformation of consumer behavior have made adaptable [...]

The ultimate guide to Instagram #Hashtags in 2021

Instagram hashtags are still an effective way to get more eyes (and engagement!) on your [...]

How do you calculate US sales tax if you’re a remote seller?

First things first: you’re a “remote seller” if you sell products or services into [...]

5 benefits of personalized marketing retailers aren’t thinking about

The retail environment today is dominated by shoppers’ preferences: shoppers want brands to meet them [...]

NEW optimized targeting in Google Ads: What you need to know

Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google [...]

How to maximize the value of customer reviews to boost sales

Visible, numerous and trusted reviews on e-commerce websites — even negative ones — can [...]

Email marketers are turning to a new channel to engage customers

The recent rollout of iOS 15 introduces Apple’s latest addition to the digital privacy [...]

Redefining customer experience through consumer behavior

Many preexisting trends in customer experience have been expedited by the pandmeic. Online shopping, [...]

Are privacy concerns making personalization passé

Delivering personalized experiences to customers in real-time is absolutely necessary right now. Yet people [...]

Which social media channels see the most ROI?

As any marketer knows, social media is an undeniably powerful tool to reach new audiences [...]

Google confirms update to generating Web page titles

Google has officially confirmed it is updating the way it generates web page titles [...]

Customers are slow to adopt in-store technology

A new survey finds that just 30% of consumers want more technology as they [...]

20+ Examples of brands & retailers using reviews in marketing for 2022

Reviews – by their very nature – are immensely powerful validation of a product [...]

What is a ‘Where to Buy’ solution?

One of the key indicators of maturity is whether a brand is using a [...]

5 Ways to use Instagram to maximise your Christmas marketing campaign success

Christmas is fast approaching, especially for busy marketeers trying to get on top of their [...]

Shopping cart best practices – an analysis of Top 200 e-commerce websites

Sometimes, conversion rate optimization gets you in a rut, and you need inspiration. And what best [...]

E-commerce is shifting how European grocers seek profitable growth

Winning online was a priority for growth in grocery retail even before the onset [...]

How the video-sharing platform is influencing fashion retail

TikTok has had a big impact on fashion retail in the past 12 months, with [...]

6 Top Payments Trends for 2022

The pandemic accelerated emerging payments trends, as “both the merchant and customer side picked [...]

The guide to social commerce & influencer partnerships

What is social commerce, and how can brands successfully leverage it?Social commerce is a [...]

Enter TikTok World and meet the next era of marketing

Over the past few years, we’ve seen trends and culture come to life through [...]

Scalable personalization strategy: Your 5-step roadmap

E-commerce has been growing to be a crowded space. By the time visitors land [...]

The rise of quick commerce in 2022

In 2021, the modern consumer journey demands speed. From takeaway food, to online shopping [...]

Walmart CMO William White on navigating shifting shopping behaviours

Despite Delta variant concerns, Walmart reported this week that in-store sales are up while [...]

Instagram to share new metrics surrounding ‘Reels’, livestreaming products

Instagram is giving creators and businesses access to new analytics with respect to two [...]

14 Beauty industry trends to help merchants drive growth

Over the years, trends in the beauty industry have changed a lot, leading to many [...]