How monitoring of social media help users analyze customers feedback

All big brands know that social media is the only source of honest customer opinions. Here, in their natural environment, users share experiences, ask for advice, complain, and more. By analyzing this data, brands can uncover the most unexpected consumer insights and improve their strategy in order to meet customersโ€™ expectations. In this article, we will share several use cases that will help you make your monitoring of social media more effective.ย 

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