What is email validation?

Email marketing has been a staple of B2B and B2C marketing for years, and continues to yield impressive results. So much so that 37% of marketers plan to increase their email marketing budget.
But some marketers won’t use that budget to its fullest potential. And that’s because they aren’t leveraging Email Validation. Emailing incorrect or false addresses is not only a waste of money, it also damages a company’s email sender score. Maintaining a good sender reputation is key to deliverability; without it, organizations risk being blocked or blacklisted.