Omnichannel excellence is the difference between haves and have nots in retail

The boundaries between digital and physical shopping experiences have now blurred for good, and the retailers best prepared for this are those that provide products and services to customers in real-time, regardless of their channel of choice.
Retailers sell goods and services to consumers. They either have the right goods and services to sell and deliver, or they don’t.
Yes, the global challenges of the last two years have forced the retail sector to mobilize and digitize extremely quickly in order to stay in business, but retail customer journeys were on the swing from physical to digital pre-COVID.