Personalizing emails with shopper generated content

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the trend was already starting. The pandemic merely accelerated it. In fact, by 2025, global ecommerce will generate over $7 trillion, contributing to over 24% of total global retail shares. What does that double-digit growth mean for retailers? That CRM data — and email — will play even larger roles in the buyer journey.