Smart texts can turn abandoned carts into conversions

Cart abandonment often occurs when consumers become frustrated while searching for certain items and price points. It’s costing billions in lost sales, but there are ways of preventing it.
A rising trend of ever more personalized experiences powered by digital solutions and data is proving the best defense against cart abandonment, and more of these solutions are coming online as eCommerce companies move to lessen abandonment with tools like real-time messaging.