How ecommerce retailers can build a successful privacy program

Digital commerce has been a steadily growing market in recent years and you may have heard the whispers of a new federal privacy bill in the United States, or your company is exploring expanding into Europe and now GDPR is on your radar. It is nearly impossible for a consumer to complete an online transaction without sharing their personal data, and now more than ever, online retailers must find ways to protect that personal data.ย 

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