Marketers react to french influencer law

From here on out, influencers in France face a prison sentence or a significant fine if they fail to divulge that a photo of themselves has been edited in any way.
Two weeks ago, France passed a bill that would require influencers and content creators to disclose when they use an AR filter or every time they digitally manipulate their face or body in images they share with their online audiences. The law also states that they must clearly disclose when their post is a paid promotion. Failure to meet these requirements can result in up to six months in prison or a โ‚ฌ300,000 fine.

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