Optimising last mile delivery in 2023

As soon as a customer makes a purchase, the last mile process begins. There’s a lot that happens behind the scenes between them tapping ‘buy now’ and their order arriving at their door, but it’s the retailer’s job to create the smoke and mirrors and make the process as smooth as possible.
In this article, we’re going to explore what last mile delivery is, the steps that make up the last mile delivery process, and most importantly, how and why we should optimise this process.