Shiseido: Influencer marketing case study

How Shiseido developed a hyper-focused strategy that increased its influencer marketing success by 54% in one year. The past few years have been a litmus test for the beauty industry. Brand teams had to use their skills in data analysis, experimentation, and strategic execution to find focus and adapt to challenges posed by the pandemic.
Shiseido was able to defy those odds, and even saw a growth in influencer marketing success in 2020. The key? The team found a way to translate key data and performance insights into strategic areas of focus.