Return Merchandise Authorization types & tips to handle RMA processes

In a perfect world, ecommerce merchants would never need to think about returns. Unfortunately, the reality isnโ€™t so, and returns come with their own nuances, workflows, and vocabulary.ย 
While returns have historically been bad news, they can provide incredibly valuable data to improve the entire customer journey, and it all starts with a returns merchandise authorization.ย 
What is return merchandise authorization?

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