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FINLAND


Country profile 🇫🇮


Population


5.6 MILLION


Currency


EUR


VAT


24%


Languages


Household net disposable income


€ 26.912


Median age


42.4 YEARS


Finnish Economic profile 🇫🇮


GDP


€ 217.6 BILLION


Annual GDP growth


1,4%


Payment method



Online profile 🇫🇮


Active internet population


Fixed broadband subscriptions

fixer broadband | Finland 🇫🇮


Share of e-commerce in retail

share of ecommerce 1 | Finland 🇫🇮


Share of goods in total retail

share of goods 1 | Finland 🇫🇮


4 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour 🇫🇮


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 2 | Finland 🇫🇮


Looked for early inspiration and made initial discoveries online

looked for early 1 | Finland 🇫🇮


Compared choices online

compared choices online | Finland 🇫🇮


Sought advice online

prepared online 1 | Finland 🇫🇮


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product research breakdown, by device 🇫🇮


Computer

computer | Finland 🇫🇮


Smartphone

smartphone 1 | Finland 🇫🇮


Tablet

tablet | Finland 🇫🇮


Other Internet-enabled device

didnt recall | Finland 🇫🇮


Didn’t recall device type

didnt recall | Finland 🇫🇮

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