Why customer retention will be harder than ever in 2023

Being at the beginning of the year, a number of businesses across the world will be formulating their strategy and attempting to navigate the challenges that are set out before them. In the UK, specifically, there is a particular issue that will have to be accounted for.
The cost-of-living crisis is beginning to grip households across the country, and the winter will see most people holding back on what they spend and, instead, only purchasing what they feel are the essentials. This means that – if your business is not an essential – either your b2c or b2b customer retention  will potentially be harder than it has ever been before.