Top 7 customer loyalty trends to know in 2023

Customer loyalty needs to be a key part of any business strategy. It costs 5x more to acquire new customers than to retain existing customers—so increasing loyalty and retention is essential to cutting down costs. Many businesses do this through loyalty programs, affiliate marketing opportunities, offering discounts on a customer’s next purchase, and other similar tactics.
But keeping your finger on the pulse of customer loyalty trends and what your customers really want to see in 2023 is a major part of this. What consumers want to see from their favorite brands is constantly evolving. This is why we’ve put together the top seven customer loyalty trends you need to know in 2023 to make the biggest impact on your customer base and keep them coming back.