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DENMARK


Country profile 🇩🇰


Population


5.7 MILLION


Currency


DKK


VAT


25%


Languages


Household net disposable income


€26.480


Median age


42 YEARS


Danish Economic profile 🇩🇰


GDP


€ 280.3 BILLION


Annual GDP growth


1,3%


Payment method



Online profile 🇩🇰


Active internet population


Fixed broadband subscriptions

fixed broadband sub | Denmark 🇩🇰


Share of e-commerce in retail

share of ecommerce | Denmark 🇩🇰


Share of goods in total retail

share of goods 3 | Denmark 🇩🇰


4.4 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour 🇩🇰


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 1 | Denmark 🇩🇰


Looked for early inspiration and made initial discoveries online

looked for early insp | Denmark 🇩🇰


Compared choices online

compared choices 1 | Denmark 🇩🇰


Sought advice online

sought advice online 1 | Denmark 🇩🇰


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product research breakdown, by device 🇩🇰


Computer

computer 1 | Denmark 🇩🇰


Smartphone

smartphone | Denmark 🇩🇰


Tablet

tablet 1 | Denmark 🇩🇰


Other Internet-enabled device

other internet | Denmark 🇩🇰


Didn’t recall device type

didnt recall | Denmark 🇩🇰

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