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DENMARK


Country profile ๐Ÿ‡ฉ๐Ÿ‡ฐ


Population


5.7 MILLION


Currency


DKK


VAT


25%


Languages


Household net disposable income


โ‚ฌ26.480


Median age


42 YEARS


Danish Economic profile ๐Ÿ‡ฉ๐Ÿ‡ฐ


GDP


โ‚ฌ 280.3 BILLION


Annual GDP growth


1,3%


Payment method



Online profile ๐Ÿ‡ฉ๐Ÿ‡ฐ


Active internet population


Fixed broadband subscriptions

fixed broadband sub | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


Share of e-commerce in retail

share of ecommerce | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


Share of goods in total retail

share of goods 3 | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


4.4 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour ๐Ÿ‡ฉ๐Ÿ‡ฐ


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 1 | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


Looked for early inspiration and made initial discoveries online

looked for early insp | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


Compared choices online

compared choices 1 | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


Sought advice online

sought advice online 1 | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product research breakdown, by device ๐Ÿ‡ฉ๐Ÿ‡ฐ


Computer

computer 1 | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


Smartphone

smartphone | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


Tablet

tablet 1 | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


Other Internet-enabled device

other internet | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ


Didn’t recall device type

didnt recall | Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ