Using videos to optimize engagement in search-driven buyer journeys

The process of acquiring a customer begins with your first contact. There are several stages a consumer goes through before becoming a customer and then a loyal customer. A buyerโ€™s journey starts with identifying or expressing a need. This need then has to be fulfilled in some way or the other.

Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers

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