Shopping for goods and services has shifted from in-person to online buying, but simply offering ecommerce isn’t enough to drive growth.
This post will explore what an ecommerce customer experience is and how to improve it, including four key strategies useful also for Dropshippers in the USA and other countries.
An ecommerce experience is the perception your audiences have of the brand, based on their digital commerce interactions. It’s one factor of the overall customer experience and can affect whether they engage with or buy from you again.
In fact, the experience can dramatically impact sales and the company’s success. For example, if customers have trouble navigating your product pages or using them on mobile devices, they may get frustrated and buy the product from a competitor. The opposite is also true — a positive ecommerce CX can give your business an advantage over the competition.