Social shoppers prefer checking out on brand sites

If you believed all the hype surrounding social commerce currently, you might think that social [...]

5 Ways ecommerce businesses can become more sustainable

Online shopping, ecommerce apps and social commerce has changed the way we shop. With just [...]

TOP 100 Marketplaces in Europe: Annual Ranking 2022

Cross-Border Commerce Europe launches the third edition of the “TOP 100 Cross-Border Marketplaces Europe” report. [...]

TikTok algorithm guide: How to go viral in 2022

TikTok has captured the imaginations of people and organizations all over the world, inspiring quite [...]

The future of fashion is live

After the disruption caused by the coronavirus pandemic in 2020, the global fashion industry is [...]

How NFTs will transform the luxury industry

The luxury industry is not immune to disruption in society and commerce. In fact, it [...]

How retailers are preparing for an early holiday shopping season – and last-minute shoppers

Meeting customers when and where they want to shop is just the beginning. Every year [...]

How to use videos to promote your business on Google

No matter what platform you post content on, videos content typically results in higher engagement [...]

Social commerce is having more than a moment

Brands not embracing social commerce, or at least testing the water, will be left behind. [...]

TOP 20 Fashion Retail Europe: Annual Ranking 2022

Cross-Border Commerce Europe publishes the first edition of “TOP 20 Fashion Retail Europe 2022”: the [...]

Using foot traffic data to discover retail success

What defines retail success? Brand? A great product? Or is it something else? Location and [...]

Planning to beat the holiday rush on Twitter

Holiday hype begins well before the seasons change. It may be summer now, but the holidays [...]

Current privacy laws in the US and what’s coming next

The topic of data privacy seems to be on everyone’s lips these days, and not [...]

10 DTC marketing strategies to dazzle consumers right where they are

As technology makes it easier for today’s consumers to discover new products, the prospects you’re [...]

4 Things retailers must do before the 2022 holidays

The holidays are behind us. The November and December rush leaves most companies exhausted and [...]

Dior Beauty’s WhatsApp campaign shows 1:1 messaging opportunity

In search of new social marketing opportunities beyond Instagram, beauty has found its way onto [...]

Prepare your payments for peak season

With peak season looming on the horizon, it’s time to make sure your payments are [...]

Payments in the Metaverse:(Almost) everything you wanted to know

Metaverses have quickly become innovation hubs where new financial technologies and business ideas are [...]

Audience hijacking: How to prevent your online customers from being shoplifted

Ensuring your website visitors have a positive experience is absolutely crucial for turning shoppers [...]

5 ways retailers can prepare payments for the peak season rush

Ecommerce payments experts Tyler Heun and Maxime Colas share insights into how retailers can prepare [...]

The German Supply Chain Act — Steps you can take to comply

The German Act on Corporate Due Diligence in Supply Chains — also known as [...]

SMS marketing 101: How to get a response every time

Getting the required prior consent (“opt-in”) from your customers isn’t easy, text software seems [...]

Using AI-assisted translation to get your multilingual content to market faster

If your product is your business, time to market is critical. And if you [...]

Online shopping habits of the post-pandemic EU consumer

The Covid-19 pandemic, apart from many other things, changed the pulse of shoppers in [...]

Cryptocurrency and its role in retail

Cryptocurrency can feel like another language, but we’ve been here before. If you’re a [...]

Shoppers decide what makes a great in-store experience and here’s what they want

What, exactly, do today’s shoppers want from an in-store experience? The answer is clearer [...]

A pulse check on shopping habits worldwide

Almost 2 years into the pandemic, digital transformation has accelerated, and shoppers have turned [...]

Generation Z: Online shopping habits and behaviour

Generation Z, what do we know about them? Who are they?  What are their [...]

Instant commerce: Quantifying the long-term opportunity in rapid delivery

Instant commerce (also known as instant needs) fills a gap in the market by [...]

Micro tracking vs macro tracking – What’s the difference?

Monitoring how your customers move through the buyer’s journey is critical. It helps you [...]

Fashion: Farfetch to buy 47.5% of its biggest rival YOOX

FARFETCH, the world’s largest e-commerce company for luxury clothing, will buy 47.5 per cent of [...]

What retail gets right —and wrong— about Gen Z

Megan Loyst is a go-to analyst when it comes to Gen Z consumers and [...]

4 Preparation steps for the 2022 holiday retail season

Solid preparation ahead of the 2022 holiday season is the key to success for [...]

More than 100 million consumers are shopping with AR

It was not too long ago that Snapchat AR meant nothing more than puppy [...]

The best time to start preparing for the 2022 holiday season was yesterday

If you wait until autumn to prepare for the 2022 holiday season, you’re already [...]

How to create great omnichannel product discovery experiences

A cohesive, coherent and inspiring product discovery experience across every channel can yield great [...]

Email, SMS, and push marketing statistics for ecommerce in 2022

2021 was anything but a typical year. Email marketers scrambled to prepare for Apple’s iOS [...]

Virtual influencers survey

Virtual influencers are digital computer-generated characters and are created using graphic software. These characters [...]

Majority of retailers fall short in meeting customers’ omnichannel expectations

The rate of omnichannel adoption and digital transformation across the retail sector has remained [...]

Facebook shuts down its live commerce push

In a move that likely reflects a bigger concern for TikTok than it does [...]

6 Holiday marketing ideas for 2022

Planning for holiday marketing campaigns typically begins in July, so the time is now! [...]

How luxury brands are targeting Gen Z

Luxury has its eyes set on the Gen Z. SK-II, a Japanese luxury skincare brand [...]

3 Reasons why your site search is costing you

Having excellent site search is like breathing: it should be totally fluid without a [...]

How to use influencer marketing for SEO

People create over 2.5 quintillion bytes of data online daily. That’s…a lot. We write [...]

Price-sensitive gifters: 10 ideas for retailers – GiftNow

By understanding a price-sensitive gifter’s behavior, retailers will be in a better position to [...]

The Metaverse in retail: taking brand recognition, engagement and loyalty to a new level

The metaverse economy presents a sizable opportunity for brands and retailers. In this report, [...]

Text commerce is upfront permission to sell

Some ecommerce merchants obtain shoppers’ payment card information upfront and permission to send offers via [...]

How to prepare your organization for the future of brick-and-mortar

The past two years have shown us the value of preparation. For the first [...]

Short links on TikTok: Tips marketers need to know

TikTok has taken social media by storm and shows no signs of slowing down. [...]

9 Essential steps in building a winning SEO strategy

Online shopping has taken over the world. While people still run to the store to [...]

What is retargeting and how to use it to drive your growth

What is retargeting and why do you need it? Well, because it’s easier than [...]

5 Ways the shopper journey is changing

While it may be a cliche, it’s important that brands and companies remember that [...]

How to build a successful cross-border business with e-commerce localization

When it comes to products and services, physical borders have, in many ways, become [...]

23 Simple email marketing tips to improve your open and clickthrough rates

Practicing good inbound marketing means sending emails to people who actually want to hear [...]

How to offer free shipping without going broke

Offering free shipping with online orders has always attracted customers. Most shoppers have come [...]

Psychological pricing: 7 Research-backed strategies that convert

Psychological pricing. Ask most retailers what it is, and they’ll usually say that it’s pricing [...]

Omnichannel customer revolution: 3 keys for your strategy

Planning how companies communicate with customers has always been an important aspect of marketing [...]

Why retailers like Sephora are upgrading their BOPIS platforms

Sephora became the latest retailer to give its delivery and pickup options a tech [...]

The ultimate guide to live shopping on YouTube

Since the coronavirus pandemic forced people to stay indoors, live shopping has grown tremendously. [...]

The undeniable influence and purchasing power of Gen Z

As millennials begin to age out of the coveted 18–49 shopping demographic, we’re seeing [...]

How Augmented Reality (AR) is changing ecommerce shopping as we know it

According to Statista, the augmented reality market is valued at $30.7 billion, with around [...]

There’s a new way to buy products on Instagram — right in Chat

Instagram helps people discover and connect with what matters most to them. And it’s [...]

Customer perceived value and 6 ways to improve it

This is how shoppers decide whether your brand, products, or service not only fits [...]

US marketplace facilitator sales tax laws: everything you need to know

Sales tax laws for marketplace facilitators are quickly covering the United States, holding online [...]

Live shopping apps have best quarter ever

Even though the top eight live shopping apps have grown installs 123% YoY in [...]

TikTok abandons ecommerce expansion in Europe and US

TikTok has abandoned plans to expand its live ecommerce initiative in Europe and the [...]

Most of Gen Z can’t afford Gucci: Here’s how the brand is reaching them anyway

Cultivating affinity with next generation consumers is essential for any brand that wants to [...]

Influencer marketing on TikTok and how it compares to Instagram

TikTok made headlines last year with the announcement of its 1 billion monthly active [...]

Can Pinterest prevail in e-commerce?

Pinterest was the latest technology company to announce it was ushering in a new [...]

Driving sales performance with conversion

Across every segment, from specialty luxury to discount merchandisers, retailers are obsessively focused on [...]

Can live sales improve customer satisfaction?

The concept of customer satisfaction may seem simple: make customers happy, then keep them [...]

Google unveils new shopping ad formats across Search and YouTube

At Google Marketing Live, Google announced the latest ad products across Search and YouTube, [...]

Instagram influencer marketing market size

Our team at HypeAuditor estimates that the global Instagram influencer marketing market size is [...]

3 Ways to reduce abandoned shopping carts

Imagine live selling to your customers. You’re excited to see so many of them [...]

Shifts in fashion and beauty consumer behaviour

Big name buyouts, post-lockdown make-up trends, and surging sales of “going out” clothes. The [...]

12 Essential SEO data points for any website

Feel like you’re drowning in a deluge of data? Here are 12 SEO data [...]

What every brand should know before launching into live selling

Live selling proved a lifeline for retailers and brands over the past couple of [...]

Live selling is shaping the future of ecommerce

If you’ve used social media, chances are that you have watched live streaming videos [...]

Brands catch the micro-influencer wave

When shoe company Converse launched its Chuck Taylor All Star CX line of sneakers in [...]

7 ways to deliver leading digital customer service

When the time comes to seek support, customers reach out to brands across a variety [...]

7 ways to deliver leading digital customer service CX

When the time comes to seek support, customers reach out to brands across various channels. [...]

Re-invent customer engagement with AI and Digital

Improving customer experience and growing the bottom line are top post-pandemic business goals. There’s also [...]

2021-22 Blue Paper on European Cross-Border Scale-Ups and their strategic importance in facilitating intra-continental trade & export

Cross-Border Commerce Europe releases its 2021-22 blue paper exploring the state of play of European [...]

Twitter partners with Shopify to bring merchants’ products to Twitter Shopping

As part of its ongoing efforts to expand into e-commerce, Twitter today announced a [...]

10 Common website navigation mistakes you must avoid

Website navigation should be straightforward and intuitive. To achieve these traits, we outline ten common [...]

Cart abandonment vs checkout abandonment

According to research conducted by Baymard Institute, $4.6 Trillion was lost by online businesses [...]

The importance of guest checkout

A $25B retailer replaced the “Register” button on their checkout page with a “Continue” [...]

The state and future of BNPL

For many consumers globally, the options for non-cash payments have traditionally been between credit [...]

Cross-border eCommerce: Belgium ranked 5th in EU

In 2021, Belgium ranked fifth among European countries that are attractive from a consumer perspective [...]

The ins and outs of consumption tax: VAT, GST, and Sales Tax

Oh, the wonderful world of sales taxes. So many different delights to learn about, [...]

4th edition of “TOP 16 Countries Cross-Border Europe”: the annual ranking of the best 16 European countries in cross-border online shopping

Brussels, June 23rd 2022. Cross-Border Commerce Europe, the platform that stimulates cross-border eCommerce in Europe, [...]

The EU Commission proposes new legislation to ban greenwashing and planned obsolescence

Nowadays, an increasing number of consumers tend to buy more responsibly. For this reason, even [...]

6 Types of social media content that your audience really needs

Social media in 2022 is just part of the way we live. People spend [...]

Building a next generation live shopping experience

As the shift to e-commerce continues, video will play an increasingly important role. Consumers [...]

3 eCommerce and social media trends to watch for the rest of 2022

eCommerce sales have been on the upswing as a share of total sales since [...]

Turning to technology to differentiate yourself in a highly competitive market

Be it for physical retail, online selling or a hybrid of the two, attracting [...]

I’m Gen Z & these social media channels matter to me

Generation Z are the future. Companies need to connect with them now, to build [...]

Zara limits free returns to in-store only

Not unlike the retail industry itself, the longstanding “free shipping, free returns” eCommerce business [...]

Increasing customer retention in e-commerce

Resale and customer retention rate or customer journey: you may have already heard all these [...]

Preparing for Gen Z shoppers

HOW TO ATTRACT, CONVERT, AND RETAIN YOUNG CONSUMERS. Gen Z, the population born between 2000 [...]