6 Characteristics of next-generation loyalty

If the playing field is leveling out in terms of convenience, what will take its place? The answer is loyalty. Product quality and price have long been the two most persuasive factors in consumers’ minds when making a purchase. It is still true that they are top of mind for many when buying from a brand, but if they are at the summit of consumer demands, other factors are continuing to climb closer up the mountain.

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