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SWEDEN
Country profile 🇸🇪
Population
10 MILLION
Currency
SEK
VAT
25%
Languages
Household net disposable income
€ 26.987
Median age
41.2 YEARS
Swedish Economic profile 🇸🇪
GDP
€ 476.71 BILLION
Annual GDP growth
3,2%
Payment method
There was an issue displaying the chart. Please edit the chart in the admin area for more details.
Online profile 🇸🇪
Active internet population
Fixed broadband subscriptions
Share of e-commerce in retail
Share of goods in total retail
12.7 million e-shoppers
Cross-border e-shoppers
Android & iOS usage
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Purchase behaviour 🇸🇪
Prepared online for immediate offline purchase (e.g. searched for locations online)
Looked for early inspiration and made initial discoveries online
Compared choices online
Sought advice online
First exposure to a product via online research
First exposure to a product via advertising
Search engine use during purchase decision
Frequency of online purchases from abroad
There was an issue displaying the chart. Please edit the chart in the admin area for more details.
Product search by device 🇸🇪
Computer
Smartphone
Tablet
Other Internet-enabled device
Didn’t recall device type
Country Dashboards
