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SWEDEN
Country profile 🇸🇪
Population
10 MILLION
Currency
SEK
VAT
25%
Languages
Household net disposable income
€ 26.987
Median age
41.2 YEARS
Swedish Economic profile 🇸🇪
GDP
€ 476.71 BILLION
Annual GDP growth
3,2%
Payment method
Online profile 🇸🇪
Active internet population
Fixed broadband subscriptions
Share of e-commerce in retail
Share of goods in total retail
12.7 million e-shoppers
Cross-border e-shoppers
Android & iOS usage
Purchase behaviour 🇸🇪
Prepared online for immediate offline purchase (e.g. searched for locations online)
Looked for early inspiration and made initial discoveries online
Compared choices online
Sought advice online
First exposure to a product via online research
First exposure to a product via advertising
Search engine use during purchase decision
Frequency of online purchases from abroad
Product search by device 🇸🇪
Computer
Smartphone
Tablet
Other Internet-enabled device
Didn’t recall device type
Country Dashboards
