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SWEDEN


Country profile ๐Ÿ‡ธ๐Ÿ‡ช


Population


10 MILLION


Currency


SEK


VAT


25%


Languages


Household net disposable income


โ‚ฌ 26.987


Median age


41.2 YEARS


Swedish Economic profile ๐Ÿ‡ธ๐Ÿ‡ช


GDP


โ‚ฌ 476.71 BILLION


Annual GDP growth


3,2%


Payment method


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Online profile ๐Ÿ‡ธ๐Ÿ‡ช


Active internet population


Fixed broadband subscriptions

fixer broadband | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


Share of e-commerce in retail

share of ecommerce 5 | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


Share of goods in total retail

share of goods 1 | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


12.7 million e-shoppers


Cross-border e-shoppers


Android & iOS usage


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Purchase behaviour ๐Ÿ‡ธ๐Ÿ‡ช


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 4 | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


Looked for early inspiration and made initial discoveries online

looked | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


Compared choices online

compared choices online 3 | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


Sought advice online

looked for early 1 | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad


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Product search by device ๐Ÿ‡ธ๐Ÿ‡ช


Computer

computer 5 | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


Smartphone

tablet 3 | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


Tablet

tablet 1 | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


Other Internet-enabled device

didnt recall | Sweden ๐Ÿ‡ธ๐Ÿ‡ช


Didn’t recall device type

didnt recall 2 | Sweden ๐Ÿ‡ธ๐Ÿ‡ช