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SWEDEN


Country profile 🇸🇪


Population


10 MILLION


Currency


SEK


VAT


25%


Languages


Household net disposable income


€ 26.987


Median age


41.2 YEARS


Swedish Economic profile 🇸🇪


GDP


€ 476.71 BILLION


Annual GDP growth


3,2%


Payment method



Online profile 🇸🇪


Active internet population


Fixed broadband subscriptions

fixer broadband | Sweden 🇸🇪


Share of e-commerce in retail

share of ecommerce 5 | Sweden 🇸🇪


Share of goods in total retail

share of goods 1 | Sweden 🇸🇪


12.7 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour 🇸🇪


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 4 | Sweden 🇸🇪


Looked for early inspiration and made initial discoveries online

looked | Sweden 🇸🇪


Compared choices online

compared choices online 3 | Sweden 🇸🇪


Sought advice online

looked for early 1 | Sweden 🇸🇪


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product search by device 🇸🇪


Computer

computer 5 | Sweden 🇸🇪


Smartphone

tablet 3 | Sweden 🇸🇪


Tablet

tablet 1 | Sweden 🇸🇪


Other Internet-enabled device

didnt recall | Sweden 🇸🇪


Didn’t recall device type

didnt recall 2 | Sweden 🇸🇪


Country Dashboards



European Retail Partners for International Trade

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