SWEDEN

Country profile 🇸🇪

Population

10 MILLION

Currency

SEK

VAT

25%

Languages

Household net disposable income

€ 26.987

Median age

41.2 YEARS

Swedish Economic profile 🇸🇪

GDP

€ 476.71 BILLION

Annual GDP growth

3,2%

Payment method

Online profile 🇸🇪

Active internet population

Fixed broadband subscriptions

fixer broadband | Sweden 🇸🇪

Share of e-commerce in retail

share of ecommerce 5 | Sweden 🇸🇪

Share of goods in total retail

share of goods 1 | Sweden 🇸🇪

12.7 million e-shoppers

Cross-border e-shoppers

Android & iOS usage

Purchase behaviour 🇸🇪

Prepared online for immediate offline purchase (e.g. searched for locations online)

Looked for early inspiration and made initial discoveries online

Compared choices online

Sought advice online

First exposure to a product via online research

First exposure to a product via advertising

Search engine use during purchase decision

Frequency of online purchases from abroad

Product search by device 🇸🇪

Computer

Smartphone

Tablet

Other Internet-enabled device

Didn’t recall device type

Country Dashboards

European Retail Partners for International Trade

Cookie	Duration	Description
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
__stripe_mid	1 year	Stripe sets this cookie cookie to process payments.
__stripe_sid	30 minutes	Stripe sets this cookie cookie to process payments.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
CookieLawInfoConsent	1 year	Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
fid	7 days	This cookie is set by LinkedIn to track malicious activity on the website.
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
__cf_bm	30 minutes	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
bscookie	2 years	LinkedIn sets this cookie to store performed actions on the website.
lang	session	LinkedIn sets this cookie to remember a user's language setting.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
trkCode	session	LinkedIn installs this cookie as part of anti-abuse processes on LinkedIn.
trkInfo	session	LinkedIn installs this cookie for threat analysis and debugging, used as part of anti-abuse processes on LinkedIn.
UserMatchHistory	1 month	LinkedIn sets this cookie for LinkedIn Ads ID syncing.

Cookie	Duration	Description
_ym_visorc	30 minutes	Yandex sets this cookie to allow the site's Session Replay to function correctly.
rtc	session	LinkedIn installs this cookie as part of anti-abuse processes on LinkedIn.
SRM_B	1 year 24 days	Used by Microsoft Advertising as a unique ID for visitors.
ymex	1 year	Yandex sets this cookie to collect information about the user behaviour on the website. This information is used for website analysis and for website optimisation.
yuidss	1 year	Yandex stores this cookie in the user's browser in order to recognize the visitor.

Cookie	Duration	Description
__hstc	5 months 27 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_ga_K1JMCWM2ZR	2 years	This cookie is installed by Google Analytics.
_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
_ym_d	1 year	Yandex sets this cookie to store the date of the users first site session.
_ym_isad	20 hours	Yandex sets this cookie to determine if a visitor has ad blockers.
_ym_uid	1 year	Yandex sets this cookie to identify site users.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
hubspotutk	5 months 27 days	HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts.
tk_lr	1 year	The tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_or	5 years	The tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyzes referrer behaviour for Jetpack.
tk_r3d	3 days	JetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
tk_tc	session	JetPack sets this cookie to record details on how user's use the website.
yabs-sid	session	Yandex sets this cookie to store the session ID.
yandexuid	1 year	Yandex sets this cookie to identify site users.

Cookie	Duration	Description
__qca	1 year 26 days	The __qca cookie is associated with Quantcast. This anonymous data helps us to better understand users' needs and customize the website accordingly.
ANONCHK	10 minutes	The ANONCHK cookie, set by Bing, is used to store a user's session ID and also verify the clicks from ads on the Bing search engine. The cookie helps in reporting and personalization as well.
i	10 years	This cookie is set by OpenX to record anonymized user data, such as IP address, geographical location, websites visited, ads clicked by the user etc., for relevant advertising.
mc	1 year 1 month	Quantserve sets the mc cookie to anonymously track user behaviour on the website.
MUID	1 year 24 days	Bing sets this cookie to recognize unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
personalization_id	2 years	Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
sync_cookie_ok	1 day	This cookie is set by the provider WebVisor. This cookie is used for marketing purposes.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

European Union implements new customs requirements

How ecommerce retailers can build a successful privacy program

Top 7 customer loyalty trends to know in 2023

5th edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the TOP 500 European cross-border online shops

22 Strategies for hospitality/travel e-commerce brands in 2023

Why and how to do competitive benchmarking | YouScan

The 6 critical touchpoints of the return process

The best ways to use social media in content marketing

C-SUITE SPRING 2023

Calendar 2023

About Cross-Border Commerce Europe

SWEDEN

Country profile 🇸🇪

Swedish Economic profile 🇸🇪

Online profile 🇸🇪

Purchase behaviour 🇸🇪

Product search by device 🇸🇪

5th edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the TOP 500 European cross-border online shops

ReCommerce Marketplaces are growing 20 times faster than the broader retail market

European Union implements new customs requirements

European Union implements new customs requirements

Subscribe to our Weekly Newsletter

Top European Ranking Reports

CBCOMMERCENEXT Blue Papers

EU POLICIES 🇪🇺

Retail News & Insights

European Union implements new customs requirements

How ecommerce retailers can build a successful privacy program

Top 7 customer loyalty trends to know in 2023

5th edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the TOP 500 European cross-border online shops

22 Strategies for hospitality/travel e-commerce brands in 2023

Why and how to do competitive benchmarking | YouScan

The 6 critical touchpoints of the return process

The best ways to use social media in content marketing

C-SUITE SPRING 2023

C-SUITE CONSUMER ELECTRONICS 2023

Calendar 2023

About Cross-Border Commerce Europe

SWEDEN

Country profile 🇸🇪

Swedish Economic profile 🇸🇪

Online profile 🇸🇪

Purchase behaviour 🇸🇪

Product search by device 🇸🇪

5th edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the TOP 500 European cross-border online shops

ReCommerce Marketplaces are growing 20 times faster than the broader retail market

European Union implements new customs requirements

European Union implements new customs requirements

Basket

Login

Register