Tag Archives: How-To

How to use email automation for customer re-engagement

Everyone is juggling their own lives, challenges, goals, and to-do lists. That means that [...]

How to handle sales tax if you have customers in the United States

US sales tax is levied in almost all 50 states, but at different rates [...]

What is social proof & how to use it for ecommerce marketing

If you’ve ever bought a pair of jeans after seeing them on someone else [...]

How to manage customer review data

Delta, Avery, Whirlpool, and Netgear are a few of the brands that use Reviewbox [...]

Best practice on how to deal with chargebacks

Keeping your whole company informed about the best practices will help prevent routine inquiries [...]

How to make the most of negative customer reviews

When marketers talk about reviews, they mainly refer to the good things people say [...]

How to achieve sustainable returns management

As online retail grows, so do global CO2 emissions generated by the manufacturing, ordering, [...]

How to reduce the cost of e-commerce returns?

In February of this year, Doddle undertook its latest survey of more than 1,200 [...]

15 Local SEO mistakes and how to avoid them

Local search and maps drive traffic and leads — when done right. Watch for [...]

How to use PageRank for ecommerce websites

PageRank is a patent Google introduced, which used links to help determine websites rankings [...]

SEO page title tags: How to know when Google changes yours

The world’s most popular search engine caused a stir in August when it published [...]

How to navigate the fast-changing digital marketing landscape

The rising popularity of social shopping and transformation of consumer behavior have made adaptable [...]

How to maximize the value of customer reviews to boost sales

Visible, numerous and trusted reviews on e-commerce websites — even negative ones — can [...]

How to run a successful campaign with micro-influencers

Until a few years ago, influencer marketing was limited to celebrities and people seen as [...]

How to create a powerful email marketing funnel

Have you experienced a situation where you have got a list of emails full of [...]

How to prepare your ecommerce business for a cookie-less future

By now, you’ve probably heard about the cookieless future. We’re entering a new era [...]

How to deliver great customer experience at scale

The most effective customer strategies are grounded in active engagement, setting clear expectations and [...]

How to avoid SEO disaster during a website redesign

Redesigning or migrating your website is a huge undertaking. Protect your investment with this [...]

How to efficiently collaborate with influencers in 2022 – updated

Social media influencers are now highly associated with branded content and advertisements. Nevertheless, their [...]

How to amplify brand awareness with smarter tools and products

With the continued rise of digital video, advertisers and brands are changing their strategies, [...]

How to grow your local business on Instagram

Increasing a local business clientele through social media might be challenging. With such a [...]

How to improve each stage of your ecommerce sales funnel

The average conversion rate for ecommerce sites is 2.63% —in other words, 97.37% of your [...]

How to use Pinterest to promote your ecommerce store

If you thought Pinterest was a platform just for click-happy pin hoarders full of happy [...]

How to Set up Instagram Live to connect with customers

As people are increasingly isolated during the COVID-19 situation, we know it may be [...]

How to design a landing page that converts

Nobody purposely creates an uninspiring landing page. Unfortunately, it happens quite often. As a [...]

Why and how to integrate Facebook and paid search marketing strategies

Most eCommerce business owners can be divided into two distinct groups: those who think [...]

How to spot SEO myths: 20 common SEO myths, debunked

Here are 20 SEO myths that have been debunked over and over again, but [...]

How to use data to turn customers into brand ambassadors

A good customer experience is worth its weight in gold, as it will make [...]

How to win in the future of selling

More than half of brands report they’re struggling to satisfy consumer demand for home delivery [...]

How to use gamification in ecommerce

There are few feelings more satisfying than leveling up in a video game. So why [...]

How to boost long-term loyalty as consumer habits shift

In a world where consumer behaviors have been turned upside down, businesses have to [...]

How Facebook bidding works and how to get conversions

Understanding how the Facebook ad auction works helps performance marketers to drive more conversions. [...]

How to use a chatbot to stand out?

Today’s e-commerce websites need a very good user experience to catch the clients. The [...]

How to create buyer personas that are scary accurate

Making assumptions can be dangerous, and making assumptions about who your ideal customer is [...]

How to test beauty products virtually on Google Shopping

Google search’s new online shopping feature makes buying beauty products online slightly less of [...]

What we learned from UGC in 2020 and how to plan for 2021

To say this year has tested brands is an understatement. The pandemic has forced businesses in [...]

How to use your content marketing to seed your lookalike audiences

Content marketing, when done right, can produce remarkable results for a business. This is precisely [...]

How to use live chat data to drive new content marketing ideas

Usually considered the domain of customer service professionals, live chat has big potential for [...]

How to prove the ROI of customer experience

One of the biggest obstacles change-makers face in pushing their organizations towards customer centricity [...]

Audience segmentation: Why you need it, how to do it

Target audiences are strategically identified groups of customers who are interested in a particular [...]

How to set up a timesaving social media workflow

Without a workflow, social media management can easily take over your entire day or week. [...]

How to engage Generation Z with influencer marketing

When we ask clients who their ideal target audience is, time and again we hear [...]

How to get your brand ready for the launch of Instagram Reels

Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and [...]

SEO and PPC: The Pros, the Cons and how to choose between them

Digital marketers sometimes struggle with the decision of when to use SEO and when [...]

How to use keywords to improve your social media marketing in 2020

Social media platforms are inherently unpredictable. At any time, platforms can make algorithm changes [...]

How to use TikTok in your marketing strategy

TikTok is a social media sensation that marketers can no longer ignore. While the [...]

How to convey your brand personality through social media

You know your brand. You’re a marketer or business owner, after all. But, conveying [...]

How to merchandise and market the virtual shelf

Marketers are watching — often without much influence — as commerce changes before their [...]

How to strengthen your digital marketing strategy during uncertain times

In late March, social distancing guidelines surrounding COVID-19, the disease caused by the novel [...]