Getting to know secondhand buyers

When Macklemore’s 2012 single Thrift Shop became a hit, it pushed secondhand shopping into the spotlight; but this wasn’t enough to change people’s general views on it. As a 2013 Time article put it, “apparently, flannel zebra jammies only look good in music videos”. 
eBay was turning some heads back then, yet many would still hear words like ‘secondhand’ or ‘thrift’ and think ‘old’ or ‘tatty’. 

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