How to use heatmaps to improve campaign results

As a marketer, one of your primary goals is to drive conversions through your campaigns. To do this effectively, you need to create optimized landing pages for conversion. 
But how do you know which elements on your landing page effectively convince and convert your audience?
Identifying effective page elements with heatmaps
Heatmaps offer an in-depthlook at consumer behavior on your pages based on their clicks, taps, and cursor movements. This data illuminates what elements on your page get the most attention and where users drop off. For example, Instapage offers three types of heatmaps: