7 pillars of effective ecommerce customer service

A generation ago, when you wanted to sell something, you open a store and advertise to attract customers. You train your team to provide excellent customer service. And then you follow up with offers in hopes of drawing customers back to you.
Today, millions of consumers buy online instead of walking into a store, where numerous digital platforms create a complete ecosystem. The pandemic has further accelerated the shift of consumers turning to online.

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