Nestlé’s global marketing strategy

Digital transformation is a journey, not a destination. While every journey will be different, we can learn from leading brands as they advance their digital maturity. Here, Nestlé’s Global CMO, Aude Gandon, takes us through the company’s approach to global digital marketing.
Staying relevant in today’s dynamic environment requires embracing constant change. And as Nestlé’s Global Chief Marketing Officer, my mission is to accelerate our marketing digital transformation across the entire organization.