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NETHERLANDS


Country profile 🇳🇱


Population


17 MILLION


Currency


EUR


VAT


21%


Languages


Household net disposable income


€ 26.211


Median age


42.5 YEARS


Dutch Economic profile 🇳🇱


GDP


€ 688 BILLION


Annual GDP growth


2,1%


Payment method



Online profile 🇳🇱


Active internet population


Fixed broadband subscriptions

fixer broadband | Netherlands 🇳🇱


Share of e-commerce in retail

share of ecommerce 5 | Netherlands 🇳🇱


Share of goods in total retail

share of goods 1 | Netherlands 🇳🇱


12.7 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour 🇳🇱


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 4 | Netherlands 🇳🇱


Looked for early inspiration and made initial discoveries online

looked | Netherlands 🇳🇱


Compared choices online

compared choices online 3 | Netherlands 🇳🇱


Sought advice online

looked for early 1 | Netherlands 🇳🇱


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product search by device 🇳🇱


Computer

computer 5 | Netherlands 🇳🇱


Smartphone

tablet 3 | Netherlands 🇳🇱


Tablet

tablet 1 | Netherlands 🇳🇱


Other Internet-enabled device

didnt recall | Netherlands 🇳🇱


Didn’t recall device type

didnt recall 2 | Netherlands 🇳🇱


Country Dashboards



European Retail Partners for International Trade

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