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Population
17 MILLION
Currency
EUR
VAT
21%
Languages
Household net disposable income
€ 26.211
Median age
42.5 YEARS
GDP
€ 688 BILLION
Annual GDP growth
2,1%
Payment method
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Active internet population
Fixed broadband subscriptions
Share of e-commerce in retail
Share of goods in total retail
12.7 million e-shoppers
Cross-border e-shoppers
Android & iOS usage
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Prepared online for immediate offline purchase (e.g. searched for locations online)
Looked for early inspiration and made initial discoveries online
Compared choices online
Sought advice online
First exposure to a product via online research
First exposure to a product via advertising
Search engine use during purchase decision
Frequency of online purchases from abroad
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Computer
Smartphone
Tablet
Other Internet-enabled device
Didn’t recall device type