Social media marketing funnel: Reach and convert at any stage

Whether you work in a B2C, B2B or D2C, your business and sales depend on connecting with individuals and winning them over. Social media is all about connection—with each other and with brands. That’s why there’s a huge amount of—often untapped—potential in harnessing the power of different social media platforms in getting your message across to the right people at the right moment.
Adults in the US reportedly spend 95 minutes a day on different social media platforms. All this time spent on social media isn’t just about entertainment but also seeking for inspiration and advice.