5 Ways to improve your email marketing strategy

The first email may have been sent in 1971, but email marketing is still fresh [...]

Mobile-first email design is a must for marketers

Email has come a long way since the early days of computer messaging in the [...]

10 Customer apology email templates to help retain business

You can — and should — prepare for these mishaps with a library of apology [...]

Mobile users are especially prone to typos when entering address information

In Baymard’s large-scale UX testing, “Fully Automatic Address Lookup” proved to be the most effective [...]

Marketers react to french influencer law

From here on out, influencers in France face a prison sentence or a significant fine [...]

The best strategies to tap china’s luxury resale boom may be the simplest

Exploding demand among young consumers is fueling the rise of domestic secondhand luxury retailers in [...]

Social media marketing funnel: Reach and convert at any stage

Whether you work in a B2C, B2B or D2C, your business and sales depend on [...]

How to use heatmaps to improve campaign results

As a marketer, one of your primary goals is to drive conversions through your campaigns. [...]

3 Ways to leverage technology to hyper-localize your campaigns

The chance that someone will make a purchase often increases exponentially when taking a more [...]

Strong Customer Authentication: What you should know in 2023

SCA regulations are now the law of the land in Europe. But what exactly are [...]

What is email validation?

Email marketing has been a staple of B2B and B2C marketing for years, and continues [...]

The benefits of e-commerce analytics

E-commerce analytics help online sellers to figure out, in advance, what customers are likely to [...]

How to prepare for chatbot product search

It’s not too soon for retail brands to prepare for a future in which search [...]

5 Essential elements to a great newsletter

Engaging, informative e-newsletters can help achieve many content marketing goals. Yes, even now, multiple decades [...]

6 Things B2B marketers need to know about influencers

Business-to-business (B2B) marketing campaigns often die before they ever launch. Why? Because marketers often target [...]

European Union implements new customs requirements

Import Control System 2 (ICS2) is the EU safety and security initiative that screens shipments [...]

How ecommerce retailers can build a successful privacy program

Digital commerce has been a steadily growing market in recent years and you may have [...]

Top 7 customer loyalty trends to know in 2023

Customer loyalty needs to be a key part of any business strategy. It costs 5x [...]

5th edition of the “TOP 500 Cross-Border Retail Europe”: an annual ranking of the TOP 500 European cross-border online shops

Brussels, March 30th 2023. Cross-Border Commerce Europe, the platform that stimulates cross-border e-commerce in Europe, [...]

22 Strategies for hospitality/travel e-commerce brands in 2023

The travel industry has been one of the hardest hit over the last few years [...]

Why and how to do competitive benchmarking | YouScan

In today’s fast-paced world, business progress is impossible without competitive benchmarking, since you must always [...]

The 6 critical touchpoints of the return process

Customers are 3X more likely to abandon a retailer after a bad return, but 95% [...]

The best ways to use social media in content marketing

More than half the world’s population (58.4%) uses social media. And, on any given day, [...]

21 DTC ecommerce trends to watch in 2023

The future of Direct-to-consumer (DTC) eCommerce has never been brighter, with new opportunities appearing every [...]

Urban millennial men will drive BOPIS growth

Convenience-loving BOPIS users fit a niche demographic profile of younger male city dwellers who tend [...]

Your 2023 privacy strategy checklist

We’re only a few years into this decade, yet the strategies of 2020 are nearly [...]

Self-checkout is a must-have for retailers

Shoppers have always valued time and convenience, and the last thing they want is to [...]

Smart texts can turn abandoned carts into conversions

Cart abandonment often occurs when consumers become frustrated while searching for certain items and price [...]

Luxury retail departments are evolving into wellbeing destinations

Retail and beauty aisles are getting an upgrade as consumers are thinking less about “normal [...]

A marketer’s guide to livestream shopping

Digital marketers have heard of the ecommerce value of livestream shopping. Here’s how to include [...]

A look back at email marketing in 2022

Did you know that on average, 1.5 billion email opens were recorded for every month [...]

Subscription economy growth driven by new sectors

The next wave of growth in the subscriptions economy is set to come from non-traditional [...]

Personalizing emails with shopper generated content

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. But the [...]

Uniting the fragmented customer journey

With today’s fragmented customer journeys, there are many important components when looking to plug the [...]

How to improve your social marketing with user-generated content

Have your influencer campaigns stopped performing? Wondering how to find and amplify engaging user-generated content [...]

What Web 3.0 and changing consumer psychographics mean for luxury brands

Web 3.0 is coming fast. While it still hasn’t been fully realized, it promises to [...]

Why customer retention will be harder than ever in 2023

Being at the beginning of the year, a number of businesses across the world will [...]

How specialty beauty retail came to dominate the mass channel

Shopping for beauty is not like it used to be, and you have specialty retailers [...]

Why SMS is an essential part of your e-commerce strategy

From email inboxes to social networks, and across mobile phones and laptops, shoppers today move [...]

How to tailor your DTC website to attract & convert the modern consumer

As a DTC business, your brand’s website is the very heart of your operations. It [...]

How PSD3 can turn security into frictionless experience for ecommerce customers

Back in June, the European Banking Authority (EBA) published its response to the European Commission’s [...]

3 Reasons consumer behavior matters in marketing

Do you know what’s common in all great marketing campaigns? They all address the needs, wants, [...]

3 factors influencing digital advertising

Are you finding it hard to understand how your marketing is performing in the context [...]

12 Types of ecommerce fraud you should know: Guide 2023

Many Ecommerce merchants in the UK and Ireland witnessed a particular increase in fraud in [...]

Why your conversion rates are down

If you are not already aware, WordStream has released its 2022 Google Ads & Microsoft [...]

Optimising last mile delivery in 2023

As soon as a customer makes a purchase, the last mile process begins. There’s a [...]

Top 10 ecommerce merchandising strategies

Merchandisers are the backbone of any business. Charged with a plethora of roles, the merchandiser [...]

5 Ways you can improve your brand’s TikTok strategy

Okay, we all know that TikTok is important for your brand, but why? And what [...]

Implement conversational messaging to transform your CX strategy

Brands are waking up to the fact that uninspired business messaging strategies can result in [...]

What top Brick and Mortar retailers are doing to combat Amazon

As 250+ Bon Ton stores go out of business, the Wall Street Journal caught up [...]

4 Ways to use your website data to discover missed sales opportunities

In the age of online marketing and data intelligence, every click matters. Traffic is a [...]

Is B2B TikTok right for you? 3 Questions to ask

Many brands have plunged right into the world of TikTok, and they’re lighting it up [...]

How to increase customer referrals

Customer referrals are powerful tools, especially for your sales and marketing efforts. Most people rely [...]

Digital shopper marketing tactics to win over modern customers

If you want authentic conversations with modern customers, aggregated data from audiences grouped by demographics [...]

How monitoring of social media help users analyze customers feedback

All big brands know that social media is the only source of honest customer opinions. [...]

7 Proven ways to improve your ROAS performance

Advertising leaders are always looking to spend their ad dollars more efficiently. The number of digital [...]

How to build high converting product pages like Amazon

Amazon has become second nature for so many. Anything you need can be bought on Amazon [...]

10 Ways to turn visitors into customers

Watching the number of real visitors to your site increase in real-time is pretty awesome. But [...]

How to clean up the messy business of e-commerce returns

Free returns. It’s a huge selling point for online retailers to entice potential customers, making [...]

The top shopping trends of 2022 & beyond

Shopping habits have drastically changed over the past few years. For instance, while most of us [...]

How social media listening helps improve customer experience

Today’s average social media user spends around 7 hours per day online. By analyzing customers’ [...]

20 Tools to sell products on Pinterest

Pinterest is a visual discovery engine for finding inspiration in areas such as recipes, home [...]

How do you know if your social media plan has succeeded or failed?

As platforms evolve to provide more advanced analytics tools, it’s no longer a challenge to [...]

How to turn your (boring, generic and barely converting) emails into emails that convert

Every day, we see between 4,000-10,000 messages ( RedCrow). That number includes text messages, emails, ads [...]

Return Merchandise Authorization types & tips to handle RMA processes

In a perfect world, ecommerce merchants would never need to think about returns. Unfortunately, the [...]

New social media advertising strategies for 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and [...]

Using videos to optimize engagement in search-driven buyer journeys

The process of acquiring a customer begins with your first contact. There are several stages [...]

Is your landing page strategy recession-ready?

A storm is brewing—one that many experts believe seasoned business owners will find familiar. With [...]

How Gen Z shops in the influencer age of social media fads

Influencer culture has been around for over a decade at this point, coming into its [...]

If Google steals your clicks, why does SEO even matter?

Google works hard to give searchers answers without making them click through to content pages. [...]

Shiseido: Influencer marketing case study

How Shiseido developed a hyper-focused strategy that increased its influencer marketing success by 54% in [...]

Why you need to create content for after the sale

Marketing teams often spend a good chunk of time and resources on efforts to get [...]

14 Types of social media marketers should know

If you want to improve your social media marketing strategy, you need to know about [...]

Nestlé’s global marketing strategy

Digital transformation is a journey, not a destination. While every journey will be different, we [...]

Five must-haves of a conversion worthy ecommerce website

It doesn’t matter how good the rest of your site is, if the commercial pages [...]

7 pillars of effective ecommerce customer service

A generation ago, when you wanted to sell something, you open a store and advertise [...]

How to sell on TikTok in 2023

To sell or not to sell on TikTok? That is the question many brands still [...]

What defines a quality content marketing strategy

Not all content marketing is created equal. In fact, in a world where every brand [...]

Getting to know secondhand buyers

When Macklemore’s 2012 single Thrift Shop became a hit, it pushed secondhand shopping into the [...]

How and why to take your customer engagement strategy ‘back to the future’

Brands and retailers must make better use of first-party data in order to personalise customers’ [...]

Profiling Gen Z in payments: Digital-first and cause-driven

Gen Z, generally agreed to consist of those born between 1997 and 2012, is the [...]

4 Email engagement strategies and tools for personalization

Personalized communication can make all the difference for your eCommerce customers. And when you incorporate [...]

How loyalty programs solve seasonality

For U.S. and UK brands, the summer sale season is about to begin while Australian [...]

How to get Facebook ads working for you in 2023

A few years ago, Facebook advertising dominated the social media marketing landscape. It was much [...]

Expert social media marketing predictions for 2023

Social media usage is steadily growing, and we don’t see it slowing down anytime soon. [...]

A look at TikTok commerce in 2022

It’s no secret that the emergence of TikTok has changed the traditional social channel landscape [...]

Building your ecommerce strategy in a world of 10 second attention spans

Some studies ( erroneously attributed to Microsoft) have “proven” the human attention span is now [...]

2022 Gift card promotions recap

During this past year, we’ve had a lot of fun writing our occasional gift card [...]

Virtual experiences impact consumer purchase decisions, but tech adoption is low

Virtual immersive experiences can create a positive impact on purchases, but most U.S. consumers aren’t [...]

How to improve ecommerce conversion rates

Businesses of all sizes can benefit from improving conversion rates by implementing some simple techniques. [...]

How to use plain text in email marketing

Creating effective, great-looking HTML emails can be tricky when you consider today’s rendering challenges and [...]

The face of the American shopper is changing

Data from the 2020 census shows the U.S. population is more multicultural than ever, something [...]

Social media marketing trends for 2023: Predictions from the pros

Want to discover emerging marketing trends that you can put to work right away? Wondering [...]

3 Points about influencers on Instagram, TikTok and YouTube

Influencer marketing is becoming big business in the US, with brands expected to spend more [...]

How to create B2B Google ad campaigns that convert

In a world of multi-channel marketing for B2B, narrowing down a specific space where your [...]

What is buyer-level intent? Everything B2B marketers need to know

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us [...]

Retailers are embracing alternative payment methods, though cards are still king

“Will that be cash or credit?” Those familiar words have probably been uttered at stores [...]

How to optimize for search in 2023

Don’t expect Google to take a sabbatical this year. Do expect SEO to be more nuanced [...]

ChatGPT: What is it, and how could it transform e-commerce?

Artificial intelligence wants to change the world. And we might as well see it happen [...]

Instagram and TikTok have highest daily engagement rates

ByteDance’s TikTok, including Douyin on iOS in China, was the most-downloaded and highest-earning non-game app [...]