5 Keys to better transactional emails

Transactional emails are automated messages based on a visitor’s interaction with a website. There are multiple types, including:

Order confirmations,

Shipment notifications,

Product review requests,

Welcome emails to new subscribers or customers,

Product in-stock or price-drop notices,

Abandon cart (and browse) reminders,

Password or account resets,

Receipts.
These emails are powerful engagement tools, much greater than traditional marketing solicitations.