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SPAIN


Country profile ๐Ÿ‡ช๐Ÿ‡ธ


Population


46.3 MILLION


Currency


EUR


VAT


21%


Languages


Household net disposable income


โ‚ฌ 21.037


Median age


46.3 YEARS


Spanish Economic profile ๐Ÿ‡ช๐Ÿ‡ธ


GDP


โ‚ฌ 1.12 TRILLION


Annual GDP growth


3,2%


Payment method


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Online profile ๐Ÿ‡ช๐Ÿ‡ธ


Active internet population


Fixed broadband subscriptions

fixer broadband | Spain ๐Ÿ‡ช๐Ÿ‡ธ


Share of e-commerce in retail

share of ecommerce 5 | Spain ๐Ÿ‡ช๐Ÿ‡ธ


Share of goods in total retail

share of goods 1 | Spain ๐Ÿ‡ช๐Ÿ‡ธ


12.7 million e-shoppers


Cross-border e-shoppers


Android & iOS usage


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Purchase behaviour ๐Ÿ‡ช๐Ÿ‡ธ


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 4 | Spain ๐Ÿ‡ช๐Ÿ‡ธ


Looked for early inspiration and made initial discoveries online

looked | Spain ๐Ÿ‡ช๐Ÿ‡ธ


Compared choices online

compared choices online 3 | Spain ๐Ÿ‡ช๐Ÿ‡ธ


Sought advice online

looked for early 1 | Spain ๐Ÿ‡ช๐Ÿ‡ธ


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad


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Product search by device ๐Ÿ‡ช๐Ÿ‡ธ


Computer

computer 5 | Spain ๐Ÿ‡ช๐Ÿ‡ธ


Smartphone

tablet 3 | Spain ๐Ÿ‡ช๐Ÿ‡ธ


Tablet

tablet 1 | Spain ๐Ÿ‡ช๐Ÿ‡ธ


Other Internet-enabled device

didnt recall | Spain ๐Ÿ‡ช๐Ÿ‡ธ


Didn’t recall device type

didnt recall 2 | Spain ๐Ÿ‡ช๐Ÿ‡ธ



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