How and why to take your customer engagement strategy ‘back to the future’

Brands and retailers must make better use of first-party data in order to personalise customers’ ecommerce experience more effectively. There’s something ironic about online retail. We all agree that online shopping and ecommerce have fundamentally changed consumer behaviour. We take it for granted that modern customers are evolved, informed and have increasingly high standards. We clearly recognise that abundant supply means brands have to work harder than ever to attract and retain customers.

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