The best ways to use social media in content marketing

More than half the world’s population (58.4%) uses social media. And, on any given day, people spend an average of two hours and 27 minutes on the platforms, according to research by Global WebIndex referenced by Smart Insights. Given all those people and all that time, there’s no chance brands would ignore social media. And the experts presenting at Content Marketing World 2022 (mostly) agree they shouldn’t.