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IRELAND
Country profile 🇮🇪
Population
4.7 MILLION
Currency
EUR
VAT
23%
Languages
Household net disposable income
€ 22.944
Median age
36.4 YEARS
Irish Economic profile 🇮🇪
GDP
€ 209.26 BILLION
Annual GDP growth
5,2%
Payment method
Eire Online profile 🇮🇪
Active internet population
Fixed broadband subscriptions
Share of e-commerce in retail
Share of goods in total retail
2.6 million e-shoppers
Cross-border e-shoppers
Android & iOS usage
Purchase behaviour 🇮🇪
Prepared online for immediate offline purchase (e.g. searched for locations online)
Looked for early inspiration and made initial discoveries online
Compared choices online
Sought advice online
First exposure to a product via online research
First exposure to a product via advertising
Search engine use during purchase decision
Frequency of online purchases from abroad
Product search by device 🇮🇪
Computer
Smartphone
Tablet
Other Internet-enabled device
Didn’t recall device type
