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IRELAND


Country profile ๐Ÿ‡ฎ๐Ÿ‡ช


Population


4.7 MILLION


Currency


EUR


VAT


23%


Languages


Household net disposable income


โ‚ฌ 22.944


Median age


36.4 YEARS


Irish Economic profile ๐Ÿ‡ฎ๐Ÿ‡ช


GDP


โ‚ฌ 209.26 BILLION


Annual GDP growth


5,2%


Payment method



Eire Online profile ๐Ÿ‡ฎ๐Ÿ‡ช


Active internet population


Fixed broadband subscriptions

fixed 1 | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


Share of e-commerce in retail

share of ecommerce 3 | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


Share of goods in total retail

share of goods in total retail | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


2.6 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour ๐Ÿ‡ฎ๐Ÿ‡ช


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 3 | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


Looked for early inspiration and made initial discoveries online

looked for early | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


Compared choices online

compared choices online 1 | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


Sought advice online

sought advice 1 | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product search by device ๐Ÿ‡ฎ๐Ÿ‡ช


Computer

computer 4 | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


Smartphone

smartphone 2 | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


Tablet

tablet 3 | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


Other Internet-enabled device

didnt recall | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช


Didn’t recall device type

didnt recall | Ireland ๐Ÿ‡ฎ๐Ÿ‡ช

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