8 Types of content marketing you should be using in 2023

Are you using different types of content marketing to execute your strategy? If not, it’s time to start. Maintaining a diverse content library boosts the overall ROI you’ll earn on your content. Plus, it makes you more competitive in a crowded online content landscape — HubSpot found at least 7 types of content commonly used by brands in 2021.

In the sections that follow, we’ll walk through these types of content and more. We’ll cover how each of them earn unique results for your brand, plus ways to execute them effectively for your business.