22 Strategies for hospitality/travel e-commerce brands in 2023

The travel industry has been one of the hardest hit over the last few years from the impact of COVID, and with people couped for the past 2+ years, they’re hungry to travel and ready to spend.
From booking hotels and activities to buying travel products for easier (and more fashionable) trips, the e-commerce travel and hospitality industry is back in business. From well-known DTC unicorns like Away making premium suitcases to beauty brands like Alleyoop that launched solely to fill a niche for TSA-compliant products. Those in this vertical need to stand out from the competition, which can be hard in an industry where experiential and aspirational marketing is all the rage. Providing a dialed-in onsite messaging and personalization strategy is key to cutting through the noise and delighting customers.