3 Ways to leverage technology to hyper-localize your campaigns

The chance that someone will make a purchase often increases exponentially when taking a more personalized and localized approach to marketing. Technologies like dynamic creative optimization, targeting, and automation make this process seamless for large and small brands alike, says Adam Ortman, SVP of Growth & Innovation, Generator Media + Analytics.
Personalization is nothing new to marketing. For a while now, brands have been tailoring their messaging and promotions to groups of consumers who meet specific sets of characteristics. The extra effort improves engagement and increases the chances of a purchase. Besides, people like it and expect it. In fact, according to Accenture, 91% of consumers say they’re more apt to shop with brands that provide relevant offers and recommendations.