What top Brick and Mortar retailers are doing to combat Amazon

As 250+ Bon Ton stores go out of business, the Wall Street Journal caught up with their former CEO Tim Grumbacher who said, “If I had had the foresight to realize I had to blow up the model, I would have.”
He went on to say he would have subleased space to other companies, added more services like blow-dry bars, and narrowed the product assortment. He believes department stores need to become a series of specialty stores to survive.