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GERMANY COUNTRY DASHBOARD


Country profile ๐Ÿ‡ฉ๐Ÿ‡ช


Population


81.7 MILLION


Currency


EUR


VAT


19%


Languages


Household net disposable income


โ‚ฌ 31.224


Median age


46.8 YEARS


German Economic profile ๐Ÿ‡ฉ๐Ÿ‡ช


GDP


โ‚ฌ 3.1 TRILLION


Annual GDP growth


1,9%


Payment method



Online profile ๐Ÿ‡ฉ๐Ÿ‡ช


Active internet population


Fixed broadband subscriptions

active internet population 1 | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


Share of e-commerce in retail

advertising 1 | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


Share of goods in total retail

online research 1 | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


61.4 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour ๐Ÿ‡ฉ๐Ÿ‡ช


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 1 | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


Looked for early inspiration and made initial discoveries online

looked for early 2 | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


Compared choices online

compared choices 2 | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


Sought advice online

prepared online 1 | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product search by device ๐Ÿ‡ฉ๐Ÿ‡ช


Computer

computer 3 | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


Smartphone

smartphones 1 | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


Tablet

tablets | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


Other Internet-enabled device

didnt recall | Germany ๐Ÿ‡ฉ๐Ÿ‡ช


Germany Economic Calendar





European Countries’ Dashboards

eCommerce News and Insights about Germany