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GERMANY COUNTRY DASHBOARD


Country profile 🇩🇪


Population


81.7 MILLION


Currency


EUR


VAT


19%


Languages


Household net disposable income


€ 31.224


Median age


46.8 YEARS


German Economic profile 🇩🇪


GDP


€ 3.1 TRILLION


Annual GDP growth


1,9%


Payment method



Online profile 🇩🇪


Active internet population


Fixed broadband subscriptions

active internet population 1 | Germany 🇩🇪


Share of e-commerce in retail

advertising 1 | Germany 🇩🇪


Share of goods in total retail

online research 1 | Germany 🇩🇪


61.4 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour 🇩🇪


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 1 | Germany 🇩🇪


Looked for early inspiration and made initial discoveries online

looked for early 2 | Germany 🇩🇪


Compared choices online

compared choices 2 | Germany 🇩🇪


Sought advice online

prepared online 1 | Germany 🇩🇪


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product search by device 🇩🇪


Computer

computer 3 | Germany 🇩🇪


Smartphone

smartphones 1 | Germany 🇩🇪


Tablet

tablets | Germany 🇩🇪


Other Internet-enabled device

didnt recall | Germany 🇩🇪


Germany Economic Calendar





European Countries’ Dashboards

eCommerce News and Insights about Germany

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