Is B2B TikTok right for you? 3 Questions to ask

Many brands have plunged right into the world of TikTok, and they’re lighting it up with stellar content.  Duolingo, for one, is doing it through snarky owl mascot videos. Netflix, meanwhile, brings the humor, and Tottenham Hotspur highlights its most exciting young players. Their popularity is growing fast, and they’re posting frequently. But they’re all B2C brands.
In the world of TikTok, is there room for businesses to connect with other businesses?

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