COUNTRY DASHBOARDS

A snapshot of key European countries from a retail point of view



EU DISTRIBUTION OF DIGITAL SKILLS ย 

European Retail Partners for International TradeAccording to the Digital Skills Indicator, 21% of Europeans have no digital skills, based on the criterion that they are not using the internet.

This figure ranges from 3% in Luxembourg to 44% in Bulgaria and Romania. In eight countries (Portugal, Poland, Croatia, Cyprus, Italy, Greece, Bulgaria and Romania), 30% or more of the population have no digital skills.

Compared to similar statistics, this means an overall increase of 2% of digitally skilled persons in the EU and even more in lagging Member States (for instance, 6% in Romania). This shows that Europeans are acquiring digital skills, albeit at a gentle pace.

EUROPEAN HARMONISED PARCEL LABEL

To meet today’s consumers’ growing needs and expectations, online retailers will greatly benefit from using a European Harmonised Parcel Label. The label will significantly improve the efficiency of cross-border deliveries and return processes, giving retailers and consumers more options in shipping. Learn more

ARTIFICIAL INTELLIGENCE

The European Commission will start work with the Member States to have a coordinated plan on AI. The main aim is to maximise the impact of investment at the EU and national levels, encourage cooperation across the EU, exchange best practices and define the way forward together, so to ensure the EUโ€™s global competitiveness in this sector.


Top 10 online purchases per country

Top 10 goods online purchases

Cross-Border E-Commerce Potential in Key European Countries

crossborder ecommerce EU potential


Countries profile


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Country Population (Million) Household net disposable income (โ‚ฌ) Median age (Years)
Belgium ๐Ÿ‡ง๐Ÿ‡ช 11.56 34.896 41.9
Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ 5.83 33.786 42.3
Finland ๐Ÿ‡ซ๐Ÿ‡ฎ 5.53 33.483 43.1
France ๐Ÿ‡ซ๐Ÿ‡ท 67.39 34.387 42.3
Germany ๐Ÿ‡ฉ๐Ÿ‡ช 83.24 31.224 45.7
Ireland ๐Ÿ‡ฎ๐Ÿ‡ช 5.05 43.552 38.2
Italy ๐Ÿ‡ฎ๐Ÿ‡น 59.55 29.441 47.3
Luxembourg ๐Ÿ‡ฑ๐Ÿ‡บ 632 Thousand 44.789 39.7
Netherlands ๐Ÿ‡ณ๐Ÿ‡ฑ 17.44 21.379 43.3
Spain ๐Ÿ‡ช๐Ÿ‡ธ 67.22 37.083 40.5
Sweden ๐Ÿ‡ธ๐Ÿ‡ช 47.35 27.148 44.9
United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง 10.35 33.721 41.1


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Economic profile


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Online profile


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Country Active internet population Fixed broadband subscriptions Share of e-commerce in retail Share of goods in total retail Cross-border e-shoppers
Belgium ๐Ÿ‡ง๐Ÿ‡ช 87% 85% 3% 50% 34%
Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ 97% 96% 17% 57% 36%
Finland ๐Ÿ‡ซ๐Ÿ‡ฎ 88% 93% 8.6% 51% 36%
France ๐Ÿ‡ซ๐Ÿ‡ท 86% 85% 6% 52% 21%
Germany ๐Ÿ‡ฉ๐Ÿ‡ช 90% 88% 8% 59% 12%
Ireland ๐Ÿ‡ฎ๐Ÿ‡ช 82% 80% 8.3% 50% 28%
Italy ๐Ÿ‡ฎ๐Ÿ‡น 61% 66% 1.1% 45% 9%
Luxembourg ๐Ÿ‡ฑ๐Ÿ‡บ 97% 97% 6% - -
Netherlands ๐Ÿ‡ณ๐Ÿ‡ฑ 90% 93% 5.7% 51% 21%
Spain ๐Ÿ‡ช๐Ÿ‡ธ 81% 79% 3% 40% 15%
Sweden ๐Ÿ‡ธ๐Ÿ‡ช 92% 91% 6.4% 47% 22%
United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง 95% 92% 15.5% 55% 18%


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Purchase behaviour


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Country Prepared online for immediate offline purchase (e.g. searched for locations online) Looked for early inspiration and made initial discoveries online Compared choices online Sought advice online
Belgium ๐Ÿ‡ง๐Ÿ‡ช 32% 40% 46% 32%
Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ 26% 42% 40% 18%
Finland ๐Ÿ‡ซ๐Ÿ‡ฎ 27% 33% 58% 26%
France ๐Ÿ‡ซ๐Ÿ‡ท 32% 32% 49% 36%
Germany ๐Ÿ‡ฉ๐Ÿ‡ช 26% 38% 49% 26%
Ireland ๐Ÿ‡ฎ๐Ÿ‡ช 34% 40% 52% 31%
Italy ๐Ÿ‡ฎ๐Ÿ‡น 26% 37% 53% 36%
Netherlands ๐Ÿ‡ณ๐Ÿ‡ฑ 29% 35% 51% 33%
Spain ๐Ÿ‡ช๐Ÿ‡ธ 30% 34% 53% 39%
Sweden ๐Ÿ‡ธ๐Ÿ‡ช 25% 33% 44% 27%
United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง 30% 43% 52% 30%


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Product search by device


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Country Computer Smartphone Tablet Other
Belgium ๐Ÿ‡ง๐Ÿ‡ช 82% 11% 12% 3%
Denmark ๐Ÿ‡ฉ๐Ÿ‡ฐ 75% 18% 17% 3%
Finland ๐Ÿ‡ซ๐Ÿ‡ฎ 82% 13% 12% 2%
France ๐Ÿ‡ซ๐Ÿ‡ท 83% 13% 7% 2%
Germany ๐Ÿ‡ฉ๐Ÿ‡ช 84% 19% 10% 2%
Ireland ๐Ÿ‡ฎ๐Ÿ‡ช 78% 23% 15% 2%
Italy ๐Ÿ‡ฎ๐Ÿ‡น 80% 24% 11% 2%
Netherlands ๐Ÿ‡ณ๐Ÿ‡ฑ 80% 15% 17% 2%
Spain ๐Ÿ‡ช๐Ÿ‡ธ 79% 24% 10% 1%
Sweden ๐Ÿ‡ธ๐Ÿ‡ช 78% 21% - 3%
United Kingdom ๐Ÿ‡ฌ๐Ÿ‡ง 77% 23% 18% 2%


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