COUNTRY DASHBOARDS

A snapshot of key European countries from a retail point of view


What’s on




Euro Area Overview





EU DISTRIBUTION OF DIGITAL SKILLS  

European Retail Partners for International TradeAccording to the Digital Skills Indicator, 21% of Europeans have no digital skills, based on the criterion that they are not using the internet.

This figure ranges from 3% in Luxembourg to 44% in Bulgaria and Romania. In eight countries (Portugal, Poland, Croatia, Cyprus, Italy, Greece, Bulgaria and Romania), 30% or more of the population have no digital skills.

Compared to similar statistics, this means an overall increase of 2% of digitally skilled persons in the EU and even more in lagging Member States (for instance, 6% in Romania). This shows that Europeans are acquiring digital skills, albeit at a gentle pace.

EUROPEAN HARMONISED PARCEL LABEL

To meet today’s consumers’ growing needs and expectations, online retailers will greatly benefit from using a European Harmonised Parcel Label. The label will significantly improve the efficiency of cross-border deliveries and return processes, giving retailers and consumers more options in shipping. Learn more

ARTIFICIAL INTELLIGENCE

The European Commission will start work with the Member States to have a coordinated plan on AI. The main aim is to maximise the impact of investment at the EU and national levels, encourage cooperation across the EU, exchange best practices and define the way forward together, so to ensure the EU’s global competitiveness in this sector.


Top Ten online purchase categories per country

Top 10 goods online purchases

Cross-Border E-Commerce Potential in Key European Countries

crossborder ecommerce EU potential


Countries profile


Generated by wpDataTables


Country Population (Million) Household net disposable income (€) Median age (Years)
Belgium 🇧🇪 11.56 34.896 41.9
Denmark 🇩🇰 5.83 33.786 42.3
Finland 🇫🇮 5.53 33.483 43.1
France 🇫🇷 67.39 34.387 42.3
Germany 🇩🇪 83.24 31.224 45.7
Ireland 🇮🇪 5.05 43.552 38.2
Italy 🇮🇹 59.55 29.441 47.3
Luxembourg 🇱🇺 632 Thousand 44.789 39.7
Netherlands 🇳🇱 17.44 21.379 43.3
Spain 🇪🇸 67.22 37.083 40.5
Sweden 🇸🇪 47.35 27.148 44.9
United Kingdom 🇬🇧 10.35 33.721 41.1


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Economic profile


Generated by wpDataTables

Country GDP (Gross Domestic Product) (Billion) Annual GDP growth
Belgium 🇧🇪 516.46 1.8%
Denmark 🇩🇰 356.00 2.8%
Finland 🇫🇮 271.81 1.3%
France 🇫🇷 2 600 1.5%
Germany 🇩🇪 3 810 0.6%
Ireland 🇮🇪 419.54 5.6%
Italy 🇮🇹 1 890 0.3%
Luxembourg 🇱🇺 73.42 2.3%
Netherlands 🇳🇱 914.25 1.7%
Spain 🇪🇸 2 710 1.4%
Sweden 🇸🇪 1 280 2.0%
United Kingdom 🇬🇧 538.81 1.4%


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Online profile


Generated by wpDataTables

Country Active internet population Fixed broadband subscriptions Share of e-commerce in retail Share of goods in total retail Cross-border e-shoppers
Belgium 🇧🇪 87% 85% 3% 50% 34%
Denmark 🇩🇰 97% 96% 17% 57% 36%
Finland 🇫🇮 88% 93% 8.6% 51% 36%
France 🇫🇷 86% 85% 6% 52% 21%
Germany 🇩🇪 90% 88% 8% 59% 12%
Ireland 🇮🇪 82% 80% 8.3% 50% 28%
Italy 🇮🇹 61% 66% 1.1% 45% 9%
Luxembourg 🇱🇺 97% 97% 6% - -
Netherlands 🇳🇱 90% 93% 5.7% 51% 21%
Spain 🇪🇸 81% 79% 3% 40% 15%
Sweden 🇸🇪 92% 91% 6.4% 47% 22%
United Kingdom 🇬🇧 95% 92% 15.5% 55% 18%


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Purchase behaviour


Generated by wpDataTables

Country Prepared online for immediate offline purchase (e.g. searched for locations online) Looked for early inspiration and made initial discoveries online Compared choices online Sought advice online
Belgium 🇧🇪 32% 40% 46% 32%
Denmark 🇩🇰 26% 42% 40% 18%
Finland 🇫🇮 27% 33% 58% 26%
France 🇫🇷 32% 32% 49% 36%
Germany 🇩🇪 26% 38% 49% 26%
Ireland 🇮🇪 34% 40% 52% 31%
Italy 🇮🇹 26% 37% 53% 36%
Netherlands 🇳🇱 29% 35% 51% 33%
Spain 🇪🇸 30% 34% 53% 39%
Sweden 🇸🇪 25% 33% 44% 27%
United Kingdom 🇬🇧 30% 43% 52% 30%


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Product search by device


Generated by wpDataTables

Country Computer Smartphone Tablet Other
Belgium 🇧🇪 82% 11% 12% 3%
Denmark 🇩🇰 75% 18% 17% 3%
Finland 🇫🇮 82% 13% 12% 2%
France 🇫🇷 83% 13% 7% 2%
Germany 🇩🇪 84% 19% 10% 2%
Ireland 🇮🇪 78% 23% 15% 2%
Italy 🇮🇹 80% 24% 11% 2%
Netherlands 🇳🇱 80% 15% 17% 2%
Spain 🇪🇸 79% 24% 10% 1%
Sweden 🇸🇪 78% 21% - 3%
United Kingdom 🇬🇧 77% 23% 18% 2%


You can click on a country to have more information about it