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COUNTRY DASHBOARDS
A snapshot of key European countries from a retail point of view
What’s on
Euro Area Overview
EU DISTRIBUTION OF DIGITAL SKILLS
According to the Digital Skills Indicator, 21% of Europeans have no digital skills, based on the criterion that they are not using the internet.
This figure ranges from 3% in Luxembourg to 44% in Bulgaria and Romania. In eight countries (Portugal, Poland, Croatia, Cyprus, Italy, Greece, Bulgaria and Romania), 30% or more of the population have no digital skills.
Compared to similar statistics, this means an overall increase of 2% of digitally skilled persons in the EU and even more in lagging Member States (for instance, 6% in Romania). This shows that Europeans are acquiring digital skills, albeit at a gentle pace.
EUROPEAN HARMONISED PARCEL LABEL
To meet today’s consumers’ growing needs and expectations, online retailers will greatly benefit from using a European Harmonised Parcel Label. The label will significantly improve the efficiency of cross-border deliveries and return processes, giving retailers and consumers more options in shipping. Learn more
ARTIFICIAL INTELLIGENCE
The European Commission will start work with the Member States to have a coordinated plan on AI. The main aim is to maximise the impact of investment at the EU and national levels, encourage cooperation across the EU, exchange best practices and define the way forward together, so to ensure the EU’s global competitiveness in this sector.
Top Ten online purchase categories per country
Cross-Border E-Commerce Potential in Key European Countries
Countries profile
| Country | Population (Million) | Household net disposable income (€) | Median age (Years) |
|---|---|---|---|
| Belgium 🇧🇪 | 11.56 | 34.896 | 41.9 |
| Denmark 🇩🇰 | 5.83 | 33.786 | 42.3 |
| Finland 🇫🇮 | 5.53 | 33.483 | 43.1 |
| France 🇫🇷 | 67.39 | 34.387 | 42.3 |
| Germany 🇩🇪 | 83.24 | 31.224 | 45.7 |
| Ireland 🇮🇪 | 5.05 | 43.552 | 38.2 |
| Italy 🇮🇹 | 59.55 | 29.441 | 47.3 |
| Luxembourg 🇱🇺 | 632 Thousand | 44.789 | 39.7 |
| Netherlands 🇳🇱 | 17.44 | 21.379 | 43.3 |
| Spain 🇪🇸 | 67.22 | 37.083 | 40.5 |
| Sweden 🇸🇪 | 47.35 | 27.148 | 44.9 |
| United Kingdom 🇬🇧 | 10.35 | 33.721 | 41.1 |
Click on a country to get more information about it
Economic profile
| Country | GDP (Gross Domestic Product) (Billion) | Annual GDP growth |
|---|---|---|
| Belgium 🇧🇪 | 516.46 | 1.8% |
| Denmark 🇩🇰 | 356.00 | 2.8% |
| Finland 🇫🇮 | 271.81 | 1.3% |
| France 🇫🇷 | 2 600 | 1.5% |
| Germany 🇩🇪 | 3 810 | 0.6% |
| Ireland 🇮🇪 | 419.54 | 5.6% |
| Italy 🇮🇹 | 1 890 | 0.3% |
| Luxembourg 🇱🇺 | 73.42 | 2.3% |
| Netherlands 🇳🇱 | 914.25 | 1.7% |
| Spain 🇪🇸 | 2 710 | 1.4% |
| Sweden 🇸🇪 | 1 280 | 2.0% |
| United Kingdom 🇬🇧 | 538.81 | 1.4% |
You can click on a country to have more information about it
Online profile
| Country | Active internet population | Fixed broadband subscriptions | Share of e-commerce in retail | Share of goods in total retail | Cross-border e-shoppers |
|---|---|---|---|---|---|
| Belgium 🇧🇪 | 87% | 85% | 3% | 50% | 34% |
| Denmark 🇩🇰 | 97% | 96% | 17% | 57% | 36% |
| Finland 🇫🇮 | 88% | 93% | 8.6% | 51% | 36% |
| France 🇫🇷 | 86% | 85% | 6% | 52% | 21% |
| Germany 🇩🇪 | 90% | 88% | 8% | 59% | 12% |
| Ireland 🇮🇪 | 82% | 80% | 8.3% | 50% | 28% |
| Italy 🇮🇹 | 61% | 66% | 1.1% | 45% | 9% |
| Luxembourg 🇱🇺 | 97% | 97% | 6% | - | - |
| Netherlands 🇳🇱 | 90% | 93% | 5.7% | 51% | 21% |
| Spain 🇪🇸 | 81% | 79% | 3% | 40% | 15% |
| Sweden 🇸🇪 | 92% | 91% | 6.4% | 47% | 22% |
| United Kingdom 🇬🇧 | 95% | 92% | 15.5% | 55% | 18% |
You can click on a country to have more information about it
Purchase behaviour
You can click on a country to have more information about it
Product search by device
| Country | Computer | Smartphone | Tablet | Other |
|---|---|---|---|---|
| Belgium 🇧🇪 | 82% | 11% | 12% | 3% |
| Denmark 🇩🇰 | 75% | 18% | 17% | 3% |
| Finland 🇫🇮 | 82% | 13% | 12% | 2% |
| France 🇫🇷 | 83% | 13% | 7% | 2% |
| Germany 🇩🇪 | 84% | 19% | 10% | 2% |
| Ireland 🇮🇪 | 78% | 23% | 15% | 2% |
| Italy 🇮🇹 | 80% | 24% | 11% | 2% |
| Netherlands 🇳🇱 | 80% | 15% | 17% | 2% |
| Spain 🇪🇸 | 79% | 24% | 10% | 1% |
| Sweden 🇸🇪 | 78% | 21% | - | 3% |
| United Kingdom 🇬🇧 | 77% | 23% | 18% | 2% |
You can click on a country to have more information about it
Find out more on our exclusive EU Retail Reports
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