3 factors influencing digital advertising

Are you finding it hard to understand how your marketing is performing in the context of the current market? You might be relieved to find out you are not alone. As marketers, we have gotten used to (and forced to, let’s be honest) adapt to the rapid changes happening in the advertising industry these last few years. But it’s becoming increasingly difficult to keep up.
For example, you might say GDPR was a stepping-stone for the next generation of privacy in digital advertising. Yet Apple also released its new ATT framework in 2020, allowing users to opt out of tracking altogether. This has had significant consequences for digital marketers and their marketing strategies.