Subscription economy growth driven by new sectors

The next wave of growth in the subscriptions economy is set to come from non-traditional sources such as DIY, homewares, technology companies and department stores. There is also set to be a surge in existing subscription-offering businesses expanding their portfolios, data shows.ย 
According to data from Barclaycard Payments, growth in the subscription economy is set to come from DIY and home improvement (76%), homeware and furniture (73%), department stores (73%) and technology businesses (69%). All plan to launch new subscription offerings, all above the industry average of 61%.

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