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ITALY COUNTRY DASHBOARD


Country profile ๐Ÿ‡ฎ๐Ÿ‡น


Population


60.7 MILLION


Currency


EUR


VAT


22%


Languages


Household net disposable income


โ‚ฌ 24.065


Median age


45.1 YEARS


Italian Economic profile ๐Ÿ‡ฎ๐Ÿ‡น


GDP


โ‚ฌ 1.9 TRILLION


Annual GDP growth


0,9%


Payment method



ITA Online profile ๐Ÿ‡ฎ๐Ÿ‡น


Active internet population


Fixed broadband subscriptions

| Italy ๐Ÿ‡ฎ๐Ÿ‡น


Share of e-commerce in retail

share of ecommerce 4 | Italy ๐Ÿ‡ฎ๐Ÿ‡น


Share of goods in total retail

search engine 3 | Italy ๐Ÿ‡ฎ๐Ÿ‡น


16.4 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour ๐Ÿ‡ฎ๐Ÿ‡น


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 1 | Italy ๐Ÿ‡ฎ๐Ÿ‡น


Looked for early inspiration and made initial discoveries online

looked for early 3 | Italy ๐Ÿ‡ฎ๐Ÿ‡น


Compared choices online

compared choices online 2 | Italy ๐Ÿ‡ฎ๐Ÿ‡น


Sought advice online

sought advice | Italy ๐Ÿ‡ฎ๐Ÿ‡น


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product search by device ๐Ÿ‡ฎ๐Ÿ‡น


Computer

computer 5 | Italy ๐Ÿ‡ฎ๐Ÿ‡น


Smartphone

smartphone 3 | Italy ๐Ÿ‡ฎ๐Ÿ‡น


Tablet

smartphones | Italy ๐Ÿ‡ฎ๐Ÿ‡น


Other Internet-enabled device

didnt recall | Italy ๐Ÿ‡ฎ๐Ÿ‡น


Didn’t recall device type

didnt recall 2 | Italy ๐Ÿ‡ฎ๐Ÿ‡น


Italian Economic Calendar



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Retail and eCommerce News about Italy

ISTAT Italian Statistics Institute


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