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Household net disposable income
€ 1.9 TRILLION
Annual GDP growth
Active internet population
Fixed broadband subscriptions
Share of e-commerce in retail
Share of goods in total retail
16.4 million e-shoppers
Android & iOS usage
Prepared online for immediate offline purchase (e.g. searched for locations online)
Looked for early inspiration and made initial discoveries online
Compared choices online
Sought advice online
First exposure to a product via online research
First exposure to a product via advertising
Search engine use during purchase decision
Frequency of online purchases from abroad
Other Internet-enabled device
Didn’t recall device type