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ITALY COUNTRY DASHBOARD


Country profile 🇮🇹


Population


60.7 MILLION


Currency


EUR


VAT


22%


Languages


Household net disposable income


€ 24.065


Median age


45.1 YEARS


Italian Economic profile 🇮🇹


GDP


€ 1.9 TRILLION


Annual GDP growth


0,9%


Payment method



ITA Online profile 🇮🇹


Active internet population


Fixed broadband subscriptions

| Italy 🇮🇹


Share of e-commerce in retail

share of ecommerce 4 | Italy 🇮🇹


Share of goods in total retail

search engine 3 | Italy 🇮🇹


16.4 million e-shoppers


Cross-border e-shoppers


Android & iOS usage




Purchase behaviour 🇮🇹


Prepared online for immediate offline purchase (e.g. searched for locations online)

prepared online 1 | Italy 🇮🇹


Looked for early inspiration and made initial discoveries online

looked for early 3 | Italy 🇮🇹


Compared choices online

compared choices online 2 | Italy 🇮🇹


Sought advice online

sought advice | Italy 🇮🇹


First exposure to a product via online research


First exposure to a product via advertising


Search engine use during purchase decision


Frequency of online purchases from abroad




Product search by device 🇮🇹


Computer

computer 5 | Italy 🇮🇹


Smartphone

smartphone 3 | Italy 🇮🇹


Tablet

smartphones | Italy 🇮🇹


Other Internet-enabled device

didnt recall | Italy 🇮🇹


Didn’t recall device type

didnt recall 2 | Italy 🇮🇹


Italian Economic Calendar



 


Retail and eCommerce News about Italy

ISTAT Italian Statistics Institute