ITALY COUNTRY DASHBOARD

Country profile 🇮🇹

Population

60.7 MILLION

Currency

EUR

VAT

22%

Languages

Household net disposable income

€ 24.065

Median age

45.1 YEARS

Italian Economic profile 🇮🇹

GDP

€ 1.9 TRILLION

Annual GDP growth

0,9%

Payment method

ITA Online profile 🇮🇹

Active internet population

Fixed broadband subscriptions

| Italy 🇮🇹

Share of e-commerce in retail

Share of goods in total retail

16.4 million e-shoppers

Cross-border e-shoppers

Android & iOS usage

Purchase behaviour 🇮🇹

Prepared online for immediate offline purchase (e.g. searched for locations online)

Looked for early inspiration and made initial discoveries online

Compared choices online

Sought advice online

First exposure to a product via online research

First exposure to a product via advertising

Search engine use during purchase decision

Frequency of online purchases from abroad

Product search by device 🇮🇹

Computer

Smartphone

Tablet

Other Internet-enabled device

Didn’t recall device type

Italian Economic Calendar

Retail and eCommerce News about Italy

ISTAT Italian Statistics Institute

EU Country Dashboards

European Retail Partners for International Trade

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ITALY COUNTRY DASHBOARD

Country profile 🇮🇹

Italian Economic profile 🇮🇹

ITA Online profile 🇮🇹

Purchase behaviour 🇮🇹

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ITALY COUNTRY DASHBOARD

Country profile 🇮🇹

Italian Economic profile 🇮🇹

ITA Online profile 🇮🇹

Purchase behaviour 🇮🇹

Product search by device 🇮🇹

Italian Economic Calendar

EU Country Dashboards

The Fifth Edition of the “Top 100 Sustainable Marketplaces Report”: Recommerce Market Gains Traction

Fifth edition of a European Compendium dedicated to the Cross-Border E-Commerce model in the “NEXT new normal” across Europe

Google Cloud brings shopping and customer service together

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